Bali Has Lost IDR 48.6 Trillion Due To Pandemic, Bintang Beer Is Ready To Help Recovery

Illustration. (Photo: Unsplash)

JAKARTA - The COVID-19 pandemic that is currently sweeping the entire world, including Indonesia, has forced the government to limit social activities in various regions in Indonesia as an effort to prevent the spread of the COVID-19 virus. As the largest contributor to Indonesia's tourism sector, Bali is one of the most affected areas.

To prepare for the recovery of Bali's economic conditions, PT Multi Bintang Indonesia Tbk, as the producer of Bintang Beer, is here to give full support to the Bali Provincial Government in developing a system to create a tourist experience that can provide a sense of security and comfort for tourists in Bali.

For the record, from March to July 2020, Bali recorded an economic loss of IDR 48.6 trillion, where this loss was the largest even when compared to the impact of the 1998 economic crisis or acts of terrorism in 2002.

Meanwhile in 2019, the foreign exchange contribution from tourism in Bali reached IDR 75 trillion, or around 28.9 percent of the total national foreign exchange. Therefore, as part of an effort to revive the Balinese economy, through the Bali Tourism Office, the government issued a new normal order protocol standard for all levels of tourism business in Bali to be able to do so.

Supporting this initiative, Bir Bintang is here to assist and assist partner outlets in Bali in undergoing the protocol certification process from the Bali Tourism Office.

Bir Bintang is actively coordinating with the Bali Tourism Office to assist more than 50 outlets in Bali by providing training on Cleanliness, Health, Safety & Environmental Sustainability (CHSE) protocols and guiding them in completing all their needs. required to get the certification.

Bir Bintang also provides a microsite which contains a list of tourist destinations that have been certified by the Bali Tourism Office, making it easier for tourists to find tourist destinations that apply good health protocols.

This platform also provides an independent contact tracing function so that it can help the Bali Government to prevent the spread of COVID-19. Tourists can access this platform starting November 2020 by visiting www.tetapbisa.id.

"For decades, Bir Bintang has grown and developed with Bali, and we want to make a real contribution and support the Balinese government in preparing to revive Bai tourism. We hope this can help our partner outlets in Bali to be ready to receive tourists," said Jessica Setiawan, Head of Marketing for Multi Bintang Indonesia, in a written statement received by VOI, Tuesday, October 27.

Meanwhile, the Bali Tourism Office invites all levels of tourism business in Bali to participate in supporting the implementation of this initiative. I Putu Astawa, Head of the Bali Provincial Tourism Office, appreciates the efforts made by Bir Bintang in accelerating the process of implementing standard protocols for the new era of life in Bali.

"We hope that other companies can follow the steps that Bir Bintang has taken in helping Bali to get back on its feet soon," said I Putu Astawa,

This mentoring and training is a pilot project or initial experiment. In an effort to restore Bali's tourism, Bir Bintang plans to reach more partner outlets throughout Bali to prepare Bali to welcome tourists when the government reopens the tourism industry in Bali.