JAKARTA - Young people in Kudus Regency, Central Java, are encouraged to learn the history of the development of the kretek cigarette industry. One of them is about the success of Nitisemito as the king of kretek in building the kretek cigarette industry so that it is widely known.
"The community, especially the younger generation, can emulate his success in doing business. Apart from his innovation in marketing which is so advanced, it turns out that his business management is also good so that he is known to many people," said the Regent of Kudus Hartopo when opening the Kretek Museum Socialization at the Hotel @Hom, Monday 8 November quoted from Between.
The history of Nitisemito's career can be studied at the Kudus Kretek Museum. And it can be used as educational material for the younger generation because the existing collection is also to preserve the culture of the Kudus Regency so that it can be understood and known by the wider community.
The innovations made by entrepreneurs in producing kretek cigarettes in Kudus, he said, are quite interesting to study. Moreover, during the colonial period, his thinking was quite advanced, especially in maintaining cloves as a widely known characteristic of Kudus kretek cigarettes.
"The young generation must know that Kudus entrepreneurs have always developed innovations so that Kudus kretek cigarettes are not only known in the country, but are known to foreign countries," he said.
On that occasion, he asked history teachers to include museum visits as part of the school curriculum, so that students understand and learn the stories and tools of cigarette production from time to time. Hopefully, students will get a lot of inspiration from the Kretek Museum.
Regarding the development of the Kretek Museum, he said, in the near future he will conduct a field visit as well as plan the construction of the Kretek Museum to be even better by utilizing the Tobacco Excise Revenue Sharing Fund (DBHCHT).
Meanwhile, the acting Head of the Culture and Tourism Office of Kudus Regency, Mutrikah, revealed that previously he had pioneered collaboration with the Kudus Youth and Sports Education Office with the hope that students would periodically visit the museum.
For internal improvements, he said, starting from the cleanliness of the tourist environment to the availability of supporting facilities and infrastructure, including providing other special products to lure tourists to come.
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