[MUSIC] Hazen Mardial | About The Limits Of Thinking And The World In Three Characters

Hazen Mardial (Instagram / @ mardialmiuziek)

Elon Musk can name his son X Æ A-Xii. Deddy Corbuzier would go ahead and invite a hundred Young Lex to speak on his podcast. Or whatever ministerial post Luhut Binsar Panjaitan wants to occupy. But, what is clear, one dimension of life in the future must also belong to Hazen Mardial. It's not just a matter of music albums that he releases on porn sites. The distribution of "Best Album in the Solar System" carries an important message about boundaries. Let us delve into the meaning of the boundaries of the head of a person who knows almost no boundaries.

"Well, let me just reveal the real facts, yes. Yesterday I was interviewed several times about this. I'm happy because finally someone was interviewed, you know. And that's talking about the music. Yesterday, the media (Pornhub) was asked. I just like that. I'm also happy if you started by asking for the music. Now, I'm going to reveal the truth, because yesterday I was kind of nosy to people. "

Hazen Mardial

A quote that is not only important, but also great as a headline was made by young music producer Hazen Mardial to us at the start of the telephone interview, Thursday, early morning, May 28. We know that, Monday, May 25th, Hazen, as her pseudonym, Mamang Kesbor released a full album entitled The Best Album in the Solar System through the porn site, Pornhub. The album provoked so much public reaction.

Such a lively publication for Mamang Kesbor, Hazen said to the mass media that interviewed him. However, he told us the main reason why he released the album on Pornhub. According to Hazen, there were obstacles experienced by the aggregator when he wanted to submit the upload of the album material to a number of music streaming platforms. Unhappily promised to release on May 25th, Hazen then racked his brains.

"This album I promise is already from November and always postponed. Then (back postponed) from March to April. According to me, the withdrawal is far away and people are definitely frustrated that I have to say this is postponed again, even though it was only postponed for a week. I thought about it, just spontaneously, why don't I just upload it on Pornhub. Because according to me, it's from a publicity perspective, I will definitely talk about people. "

"The concept of Si Mamang Kesbor is really a troll, yes, it is always to make people mess up. Now, I just want to create chaos in the Indonesian music ecosystem, right?"

Hazen Mardial

Spontaneously spontaneous. But Hazen's choice is clearly responsible. He may limit his thinking, distribute the album in the usual way. But, disappointing fans is not wise. It is nothing. This album is definitely looking forward to. Of the 13 numbers, some of which are old material. Sebat Dulu, Amer, Emo Night, and Soto Ayam Bu Karti (Album Version) were materials that Mamang Kesbor had previously thrown in the form of a single song.

On the album, the four songs have gone through the process of reworking by Mamang Kesbor. Emo Night and Sebat First, for example. In the album version, Mamang Kesbor added a number of treatments, including re-recording vocals. Bu Karti's Soto Ayam (Album Version) is even more special. Mamang Kesbor added an orchestral element as a musical glorification. Just listen to how "grande" is Soto Ayam Bu Karti (Album Version).

"So I want to make a concept like this song to be more glorious, you know. People have been waiting for this album for a long time. So I like giving a celebration to a song that I think is the main single, right? Soto Ayam Bu Karti."

Overall, we can feel the strong elements of new school hip hop in the Best Album in the Solar System. The psychedelic element which is identical to the musical character of Mamang Kesbor which is "drifting" can also be enjoyed as a common thread in the album. Another common thread is the theme. The Best Album in the Solar System raised strong social criticism. Not patronizing, but satire. Mardial places the character of Mamang Kesbor as part of the social order that has been criticized.

"I touched on social issues, but the character I touched was the story of Si Mamang Kesbor itself. That's why, like in the song Amer or Sebat. In the past, the criticism was, in Amer it's a drunken but tacky phenomenon. Well, that's the character of Mamang Kesbor himself. That is tacky. Then, Sebat Previously, about the mager culture of the Indonesian people, you have to talk about it first. There is also the character of Si Mamang Kesbor. Like that. "

Hazen Mardial

In this album, Mamang Kesbor involved a visual artist, Yudhistira Israel aka VNGNC to design the cover. The cover of the Best Album in Tata Surya is inspired by a psychedelic themed visual design, adapted to the "sky-wandering" music associated with Mamang Kesbor. Font selection adapted from the iconic "Woodstock" design. Hazen also mentioned some of the Easter eggs on the cover. Some he explained, although not completely. Hazen only revealed the existence of a very dark easter egg there.

"So when VNGNC asked me what the cover art was like, I immediately gave Jimi Hendrix's album cover or whoever was like that. I gave him a look. 'I wanted to be like this, but you made it as Mamang Kesbor as possible.' In the end he made it, that is. Psychedelic types, Old Woodstock, that is. Only in some of the back scribbles, the abstracts, represent the song titles. there are cigarettes, everything is there. There are bottles. Anyway, you have to be careful, there are lots of easter eggs in there. Some are actually really dark, I can't even mention them. "

Best Album cover in the Solar System

In three characters

The album release on Pornhub was perhaps not Hazen's biggest craze. After all, he was also not the first to distribute albums through unusual platforms. In 2016, popular rapper Kanye West also released his studio album, The Life of Pablo on Pornhub. Domestically, similar behavior has also been done by a young surf rock group, The Panturas. In 2018, Bandung children promoted the single Queen of the South through the dating app, Tinder.

If you want to see greater madness, introduce me, Mardial and Deny Woles. Both of them are pseudonym Hazen besides Mamang Kesbor. Hazen said that the three characters he formed had their own characteristics and market segments. Mamang Kesbor, who released an album on Pornhub, is a critical part of Hazen. Not a holy teacher. Mamang Kesbor criticizes by laughing at himself as part of the social order which is sometimes "inconsequential".

Hazen as Mamang Kesbor (Instagram / @ mardialmiuziek)

The character of Mamang Kesbor was first introduced by Hazen through an essay video on her YouTube channel. In the video, Mamang Kesbor appears with an annoying persona. The development of the Mamang Kesbor character then continues in the YouTube video series by VNGNC. Greeted by a good response, Hazen then established Mamang Kesbor as a character in his "universe". Hazen not only set up another room to shed unrest, but also opened a new rupiah tap.

"I can deliver criticism or complain about my complaints, but in a satire way, that's how it is. Finally, Si Mamang Kesbor becomes his own character and has his own segment on my YouTube channel. And some of the concepts are like satire but about music production. So I just made it up. I turn the music into a product, I make a single. Then I sell it too. Actually for Mamang Kesbor personally it is more like a product, yes. The results of my thoughts are for the comedy segment, but I make it a character. . "

Hazen Mardial

The character of Mamang Kesbor was born inspired by the figure of George Kusunoki Miller, a singer and comedian of Australian-Japanese descent. George Miller is also known by various characters of various personas. As a musician, George Miller has an alias as Joji. He is now joined with 88 Rising. As a comedian, George Miller is known for the super dark comedy he played as Filthy Frank.

Mamang Kesbor's fame as a musician was also driven by the spread of the fiction "koplofy". There is an interesting story behind it. Koplofy initially appeared by Hazen in a parody video. In the video, Hazen presents Mamang Kesbor who introduces an instant application for making koplo music. Of course the application was not real at that time. The video about koplofy is Hazen's way of responding to the outbreak of coplo remix music at that time. From the video, koplofy's fiction extends.

Before Mamang Kesbor, Hazen actually formed a rapper character named Marlo Kopo. As Marlo Kopo, Hazen made a song before deciding to turn off the character. Marlo Kopo is not a fitting representation of the rapper Hazen's side. "Because I thought, I can't rap with such a serious concept, huh. If I'm joking, I can do it."

As Mamang Kesbor, Hazen is more fluid. The 'craziness' side was clearly represented. Even in the formation of music. Hazen didn't let Mamang Kesbor become a good rapper. For musical technique, perhaps it doesn't work very well. Mamang Kesbor musicality cannot be considered coins. But, about the lyrics, Mamang Kesbor clearly "won" the failure of a rapper. Just listen to the lowly rhymes embedded in Mamang Kesbor.

"As for the standard of rap music myself, I have worked with rappers for a few times, I see. I learned a lot from them. So I tried to do this Mamang Kesbor as much as possible. Don't be good at it. The lyrics have to be perfunctory. I even thought of it. Let it be funny. Let me not be a rapper. Let me just be rappers. "

Hazen Mardial

Long before the Best Albums in the Solar System and Pornhub, Hazen used to live as Mardial, his character as an electronic musician. As Mardial, Hazen has launched a number of album and EP releases: Mardial & Friends, QUARANTINO, United States of BPM, Dubstep Music, Dubstep EP, and United States of BPM Remixes. Mardial's collaboration with a number of other musicians also recorded achievements. The song I Am Me, released by Ramengvrl, which Hazen produced with Gerald, was asked to be one of the soundtracks for Electronic Arts' flagship racing game, Need for Speed Heat.

Another pseudonym that Hazen keeps is DJ Deny Woles. This character Hazen forms as the antithesis of Mardial's musical character which is closely related to dubstep and trap. In Gundala Theme Song 2.0, for example. In the song Hazen collaborates with Mardial as the music maker and Deny Woles as the vocal filler. "I ended up using the pseudonym Deny Woles for a musical character who is actually far from Mardial. So, for example, Deny Woles, who is on the Gundala soundtrack, is a song, but there are vocals, like that. The one who sings, I am, I am too. just think of it as Si Deny Woles who sings. "

Limitation

Living only as one character seems not enough to accommodate the wild contents of Hazen's head. He didn't really know the limits, at least in the way of thinking. The message on the album release to Pornhub is clear. There is criticism for authority. Hazen wanted to convey that restrictions on internet access by the authorities were not a solution. Right, indeed. Hazen proved. If the album is a pornographic video, then that porn video has been accessed more than 5,186 times based on our observation on the upload, Thursday afternoon, May 28.

"The restricted access will continue to be cured, of course. Actually what should be done is not to restrict access if I think it is. But more to education. Sex education and so on. I see. And for me, I upload songs on Pornhub as well. for me is I want to see how much people want to try, how much effort people want to listen to this album. "

Hazen Mardial

Hazen probably never restricted her thinking. But that doesn't mean he really knows no boundaries. In the process of working, Hazen has his own grip. "Because I live in Indonesia, I'm not going to be sotoy and violate the law for sure. So every time I make something that is a bit flimsy for one party, I will definitely consult some of my friends who understand the law. the clans at that time being discussed. "

In addition to messages of criticism to the authorities regarding restrictions on internet access, the release of the Mamang Kesbor album on Pornhub is also an important signal about the future of music distribution. In the future, streaming services will be a major player. The developer does not only act as a sharing channel, but also as a record label and aggregator.

"Because what I know is, for example Spotify has started making Spotify Exclusive Artist. In the past, this was the technicality, we had a demo, sent it to the label, the label was in charge, and it could be distributed. Now, technically, in the future, there could be musicians. "The material has, he just uploaded it to Spotify. Spotify is just like social media, just like YouTube, everyone can upload it freely."