Menohok Madonna: Relying on AI Is the Opposite of Creating Art

Madonna (Instagram @madonna)

JAKARTA - Madonna launched a sharp criticism of the massive use of artificial intelligence or artificial intelligence (AI) and algorithms in the current music industry.

The 67-year-old Diva emphasized that dependence on cutting-edge technology actually damages the pure essence of a creative process. He believes that handing over the creation of works to AI is a major setback for creative industry players.

"In the past, you were surrounded by painters, musicians, dancers, and artists in one place, then working together from a very pure place for each other," Madonna said in a recent interview with Vogue Italia.

"I really appreciate that experience. Today, you don't do things like that anymore. Now, to get a record contract, you actually have to think about how many followers you have," he continued.

The Grammy-winning singer assessed that the shift in the focus of the music industry, which now deifies digital statistics and algorithm formulas, has killed the courage of artists to explore new things.

According to him, authentic art is born from the courage to take risks, not from the mathematical calculations of a programmatic machine.

"That's why in the song 'Bring Your Love', I said, 'Don't try to distract me with numbers'. For me, from the beginning of my career, I never thought about the charts or streaming numbers," said the diva.

"Algorithms and artificial intelligence are the opposite of taking risks, and for me it's the opposite of making art," he added.

In order to maintain originality and inspire inspiration in producing new music material, Madonna admitted that she deliberately withdrew completely from the shackles of modern technology and all forms of distractions on social media. This step he took amid the heavy pressure of the industry which demands constant visibility from a celebrity.

Although he did not deny the difficulties in the digital era, he consistently took the time to disappear for a moment to refresh his imagination.

The tranquility without gadgets, direct connection with nature, interacting with her children, and spending time with her beloved horses are the diva's mandatory rituals to maintain her creative sanity.

Madonna's skepticism towards technological invasion is actually not new. Previously, in a question and answer session at the premiere of her documentary film titled "Confessions II - The Film", she sprayed the habits of modern people who are addicted to documenting everything on social media.

At that time, in a high tone, he asked his fans to immediately put down their phones and start building real social interactions.