JAKARTA - Authenticity is the most crucial aspect in the relationship between musicians and music lovers in the world. The latest research shows that the majority of music lovers consider the authenticity of the performance and the personality of the musician as the main factor to build a strong emotional bond with their idols.
The research conducted by Ballantine's Scotch Whisky in collaboration with COLORSxSTUDIOS, involved 9,000 respondents spread across nine different countries, with as many as 90 percent of music fans agreeing that authenticity is the most important thing when connecting with an artist.
The research data revealed that 84 percent of music lovers consider spontaneous moments that are unexpected and unscripted on stage to be the things that create lasting memories.
In addition, 60 percent of respondents confirmed that live performances or intimate concerts are the most powerful way to interact with their favorite musicians.
Interestingly, one in three people surveyed admitted to being inspired to be themselves after seeing their idols deliver an honest and authentic performance.
The fans' great desire for this aspect of authenticity emerges amid the unrest of the modern music performance industry. Around 40 percent of the audience feel that current concerts have begun to feel too regulated and rigid due to excessive scenarios.
Economic problems also loom, where a third of the total respondents complained that they were no longer able to buy tickets to watch their favorite musicians because of the rising prices.
In addition to the above issues, the phenomenon of spectators recording the entire concert using cellphones has also sparked fierce debate among global musicians in recent years.
A number of big names in the music industry such as Jack White, Bob Dylan, Placebo, and Ghost have explicitly implemented a policy prohibiting the use of cell phones during concerts.
However, a different point of view was expressed by Billie Eilish, who actually defended the right of fans to record concert moments through their mobile phones.
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