Justin Bieber's Song Stream Soars 1,800 Percent Since Coachella Appearance

Justin Bieber (Instagram @lilbieber)

JAKARTA - The grand stage of Coachella 2026 in Indio, California, United States, proved to be a phenomenal turning point for the world's megastar pop, Justin Bieber.

After a long time away from the hustle and bustle of concert tours, Bieber's appearance as a headliner at the prestigious festival sparked an incredible popularity explosion on the Spotify streaming platform.

No wonder, the number of listeners to his songs skyrocketed to 1,800 percent compared to the average weekly before he set foot on the Coachella stage.

Launching NME, the spike began to feel significant in the week ending the festival. It is recorded that Bieber's song catalog has been played about 431 million times in one week alone.

This figure is a positive anomaly that represents an increase of 1,790 percent when compared to Bieber's average listener figure, which is usually in the range of 22.8 million streams per week.

Bieber's presence at Coachella this year was indeed designed as a big surprise for his loyal fans. In the first week, he collaborated with a line-up of musicians such as Dijon, Tems, Wizkid, and Mk.gee. However, the real surprise broke out on the second weekend when he brought SZA to duet the song "Snooze", as well as a sweet moment with Billie Eilish while performing "One Less Lonely Girl".

Justin Bieber's appeal has apparently not faded even though he has been absent from the big stage since the "Justice" world tour in 2022.

In addition to breaking the stream record, Bieber is rumored to have earned a fantastic income from his contract at Coachella. Reports say that the singer pocketed more than 10 million US dollars or equivalent to Rp. 160 billion for his two appearances.