JAKARTA - Charlie Puth has spread his wings into the world of music technology by officially serving as Chief Music Officer (CMO) at Moises. The artificial intelligence (AI) based platform based in the United States (US) appointed Puth to direct creative development and provide direct input to improve various features for composers and music producers around the world.
This step marks a strategic collaboration between well-known music practitioners and technology developers who offer tools such as instrument separation (stem separation), chord identification, to vocal isolation.
Puth, who is known for his perfect pitch ability, admitted that he had long used this platform in his personal creative process before finally deciding to officially join the executive ranks.
"Every musician I know uses Moises, and I myself have been using it in the creative process for years," said Charlie Puth, quoted by NME, Monday, March 9.
"This platform opens up a variety of possibilities that usually take hours or expensive studio arrangements, whether it's isolating vocals to learn techniques or experimenting with arrangements in real time," he continued.
Puth also gave his views on the controversy surrounding the use of AI in the music industry, which is currently a hot topic of discussion. According to him, this technology does not exist as a threat that replaces the role of humans.
"AI, if done correctly, is not here to replace musicians. AI is here to help artists learn, explore, and bring their ideas to life," the 34-year-old musician said.
Marking Charlie Puth's new role, Moises held a global remix competition titled Moises Jam Session. Users are given access to the musical elements (stems) of Puth's latest song, "Beat Yourself Up", to be reworked or re-performed. This competition offers a total cash prize of 100,000 US dollars.
The song "Beat Yourself Up" is the latest material from Charlie Puth's fourth album, "Whatever's Clever!", which is scheduled to be released on March 27.
Although Puth carries a positive narrative, the global music industry in general is still wary of AI penetration. A number of major platforms such as Apple Music have begun to implement transparency policies by providing special labels for songs created using AI technology.
This was taken following data showing that most listeners are starting to find it difficult to distinguish between human original works and machine-processed results.
Protectionist sentiments also emerged from various big musicians such as Paul McCartney to Elton John who urged the government in the UK to protect the copyright of creative workers.
On the other hand, platforms such as Bandcamp and Deezer have taken decisive steps by removing or demonetizing content that is detected as the result of artificial intelligence solely to keep the music industry ecosystem healthy for musicians.
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