"APT." is Strong on Social Media, but Can't Bring Rosé to Win at the Grammy Awards

Rosé on the red carpet of the 2026 Grammy Awards (Instagram @grammys)

JAKARTA - Rosé's success in dominating social media with her collaboration song with Bruno Mars, "APT.", turned out not to be a guarantee that the Blackpink member would break history as the first K-pop artist to bring home a victory at the Grammy.

As is known, Rosé's "APT." is listed in three categories, namely two main categories of Song of the Year and Record of the Year, as well as Best Pop Duo/Group Performance.

In reality, fans will have to pinch themselves. Rosé, who was previously believed to make history, had to admit the superiority of Billie Eilish's "Wildflower" (Song of the Year), "Luther" from Kendrick Lamar and SZA (Record of the Year), and "Defying Gravity" from Cynthia Erivo and Ariana Grande.

However, Rosé made another history on the Grammy Awards night. He became the first K-pop soloist to have the opportunity to perform his work to open the event.

Even though Rosé failed to bring home the trophy, the song "Golden" from the K-Pop film Demon Hunters managed to win in the Best Song Written for Visual Media category.

The victory brought Huntr/x—a fictional group from the K-Pop film Demon Hunters—which consists of Ejae, Audrey Nuna, and Rei Ami to bring home their first Grammy.

Even though the title of the film contains elements of K-pop, the success of the song "Golden" cannot be called simply as the first victory of K-pop musicians at the Grammy Awards.

Previously, BTS had also been nominated for the Grammy Awards in three different editions. However, they have also not managed to come out as winners.