JAKARTA - The collaboration between Rosé and Bruno Mars in the single "APT." has hit the global music world.

However, behind the success that brought Mars the new nickname as "APT. guy", Rosé revealed that the creative process, especially when working on music videos, was filled with crazy ideas that made him hesitate.

In the process of making the music video "APT.", the Blackpink member admitted that he was surprised by Mars' creative mindset. He often throws out ideas, and Mars will respond with things he considers silly and not serious.

"He'll say these silly things, and I don't think he's serious," Rosé said in a recent interview with Billboard.

"I was really surprised to see how Bruno's brain works. I got really nervous, but when I looked back at everything, 'Wait, every little detail is a joke we made throughout the process.' It was really fun to see it all come to life," he continued.

One of the ideas that Rosé was most hesitant about was Mars' request to wear big star-shaped glasses.

"In the text message he said, 'Rosie, we have to wear these big star glasses,' and I remember replying, 'Stop.' And he was serious all the time. It's crazy," said Rosé, who was worried about looking ane at the time.

"You keep saying, 'You're going to make me look pretty, right?' 'You're not going to make me look like an idiot, right?'" Mars continued, imitating Rosé.

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Creative debates also occurred while working on another song, "Number One Girl", where Mars also became a co-writer and co-producer.

The music video for "APT." itself turns out to have a behind-the-scenes story. Rosé admitted that the filming was the most fun.

"I came home and woke up the next day with a stomachache because I laughed too much throughout the video," he said.

However, Mars revealed a "silent war" on the set with his partner, Daniel Ramos, who was the director.

"We were under a lot of pressure because we were running out of time. Basically, we did this entire music video in slow motion," said Mars.

The condition forced them to repeat the song repeatedly, singing it at a slow tempo for hours, while the team and crew began to worry because the song had not even been released.

"It's really fun, but there's a lot of trust that needs to be built," Mars said, praising Rosé's trust in the midst of the chaos.

Furthermore, one of the results of this collaboration is how Rosé, according to Mars, has changed her status in South Korea. Mars admitted that he was treated a little differently in the Land of Ginseng.

"I was really drawn to the song because there's a part of Korean culture, and I think it's magical," Mars said.

Mars sees "APT." as a cultural phenomenon on par with PSY's "Gangnam Style." "Rosie is the first time we've seen this. The last time we saw an effect like this was 'Gangnam Style'," he added. "It's a lesson, the rock star-ness of it. This is what we do, this is how we talk, this is how we look, this is how we dance here - and look at me sweeping the whole nation with this."

For Mars, the part he enjoyed the most was seeing Rosé introduce her culture to people who didn't know her, including himself.

"It was a miracle to witness. It's a reminder that if it doesn't feel like it, maybe you're not doing something right," Mars concluded.


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