Showroom Yamaha DEXAT Becomes A Connoisseur's Space And Professional Audio Practitioner

The atmosphere at the opening of the Yamaha DEXAT showroom in Denpasar, Bali

JAKARTA - The audio professional world in Indonesia has just received a new concept. A collaborative showroom called hub, known as DEXAT (closely read), was held on the Island of the Gods.

Through the collaboration between PT Yamaha Musik Indonesia Distributor (YMID) and Jayawijaya Audio Bali, this showroom is claimed to be the first hub concept in the country.

Held in Denpasar, Bali, some time ago, this step was taken to build a more intense closeness to fans and audio practitioners.

This showroom is designed so that visitors do not just look around the product. YMID hopes that consumers can try and experience the clarity of the voices of all lines of professional audio Yamaha products.

Ryan Indra Kusuma as Assistant General Manager for YMID's Audio Sales & Marketing said this hub-concepted showroom has further aspirations.

"Later on, this hub-concept showroom is also expected to be a training center that will allow users to study Yamaha products and various knowledge and technology professional audio," Ryan said in his statement, Thursday, October 9.

He also said that the partnership with Jayawijaya Audio Bali was not carried out without strong reasons. "In addition to being the official YMID dealer for line-up professional audio products, Jayawijaya Audio Bali is also currently the Authorized Service Center for Yamaha products for the Bali area," he added.

In addition, Hendrik Susanto as the Owner of Jayawijaya Audio Bali expressed optimism over the presence of the Yamaha DEXAT hub, which he said would improve the experience of audio connoisseurs.

"Customer who came just asked our salesmen who were tasked with trying out which Yamaha sound system he wanted to listen to," said Hendrik. This means that we as sellers do not sell products with just words, but prospective consumers can try and feel the strength and clarity of the sound directly.

Hendrik also has high hopes that this hub concept will be able to encourage an increase in sales of the Yamaha Pro Audio product line.

The inauguration ceremony itself was attended by various groups from the audio industry, ranging from sound practitioners, sound rental companies, to installers.

The peak of inauguration activities is the interactive and demonstration sessions of all the equipment installed in the Yamaha DEXAT. The session drew a positive response, considering this is the first moment where audio connoisseurs and practitioners can watch live as well as compare differences in voice clarity from various products.

With a closer concept and prioritizing direct experience, can DEXAT become a new standard for marketing professional audio products in Indonesia.