JAKARTA - Taylor Swift once again emphasized her dominance in the realm of music and pop culture. This time, loyal fans in the US can enjoy all of her musical works for 24 hours non-stop through a special radio station, Taylor's Channel 13, which is broadcast by SiriusXM.
The presence of this radio station cannot be separated from global enthusiasm ahead of the launch of Swift's 12th album, The Life Of A Showgirl, which is scheduled for release on October 3.
According to SiriusXM's official statement, Taylor's Channel 13 has started airing since Saturday, September 20. The station is designed to feature every era of its music, and will continue to air until October 19.
Once the new album is officially released, the station will play it fully and without a break every two hours.
Taylor Swift continues not only to dominate the world of music, but also to every aspect of pop culture,' said Scott Greenstein, President and Chief Content Officer SiriusXM, quoted by NME, Wednesday, September 24.
The award-winning songs that top his charts echo in every generation of listeners, and we are excited to be able to give our customers a place to celebrate their fandom and new albums with the Taylor's Channel 13 launch, "he continued.
Greenstein added that SiriusXM has supported Swift's career from the start and has always appreciated her artwork.
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This channel is a unique destination for fans to connect in an unprecedented way, listen to its music in all eras of its legendary career, and celebrate The Life of a Showgirl in SiriusXM's unique way," he said.
Meanwhile, The Life Of A Showgirl will be an album that continues the success of The Torturing Poets Department (2024). This album has broken records on Spotify, even before its release. Swift has also confirmed various physical variants of this album and revealed collaborations with Sabrina Carpenter for the main song.
In addition, Swift has provided clues about the visual concept that will accompany this project. He announced that the album will also be present in theaters at a 89-minute "release party" event titled Taylor Swift: The Official Release Party Of A Showgirl.
The project will focus on what happens behind the scenes in his inner life during the record-breaking Eras Tour. The album was co-produced by Max Martin, Shellback, and Swift themselves.
As part of the album promotion, Swift is scheduled to appear on The Graham Norton Show on the release date of her album.
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