Ade Govinda Says Indonesia Can Learn From Malaysia To Improve Performing Rights

Ade Govinda (Instagram @govindaofficial)

JAKARTA - Ade Nurulianto or better known as Ade Govinda, has recently collaborated a lot with Malaysian singers.

Previously, this Govinda guitarist wrote songs and produced Siti Nurhaliza and Ernie Zakri. Most recently, he and Aisha Retno introduced a single titled 'Hopefully'.

Getting to know the neighboring country's music industry, Ade said that there are advantages that music stakeholders can learn in Indonesia.

According to him, copyright management, especially regarding royalties for performing rights, Malaysia is still superior to Indonesia.

"The Malaysian market, what I actually have to admit is, in terms of systems they are very neat in terms of performance rights," said Ade during a recent virtual interview with VOI.

"Even I just found out, it turns out that in Malaysia, the performance rights system has been running since almost 30 years ago," he continued. . So, that's what we have to example for us to fix in Indonesia immediately.

On the other hand, Ade also talked about ethnic diversity in Malaysia. The existence of ethnicity from China and India next to Malay creates songs that become hits there are automatically heard by many ethnicities as well.

In Malaysia there are residents of Malay, there is China, there is India. And with that, accidentally actually, for example, my songs are big in Malaysia, surely those people will listen to my songs too," said Ade.

And there I think one plus point. Point plus once, although maybe they don't understand the lyrics or don't know what that means. But in the end, my song can be heard everyday by people who are not Malays," he concluded.