JAKARTA - A special surprise came from Justin Bieber who released his seventh album titled Swag on Friday, July 11. The release of the album was announced suddenly, just hours earlier via a mysterious billboard and social media upload that immediately ignited the euphoria of the belibers around the world.
Swag became Bieber's first full album since Justice (2021). This album contains 21 tracks that are said to be the most intimate and personal overflow of his career. Def Jam Recordings label reveals Swag is a reflection of Bieber's current phase of life as a husband and father.
Putting aside the catchy R&B style like the previous release, Swag actually offers a more reflective and emotional side of musicality. This is not only a matter of tone, but also about the narrative that Bieber built more deeply, maturely, and honestly.
Bieber also uploaded a portrait of his album billboard to Instagram, as well as officially releasing a list of songs. His wife, Hailey Bieber also provided support with quite extreme words.
"This is what you want? You should hear it!," he wrote on Instagram Story, July 11.
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Some of the titles that stole the attention included All I Can Take, Walking Away, Dadz Love, and Forgiveness. Each implies a personal side of Bieber that rarely gets stuck on the surface.
As a reminder, Justin Bieber has been known as a global phenomenon since the early 2010s. The winner of these two Grammy Awards brought its own color through the distinctive sound of the R&B pop tenor and style that graced iconic songs such as Baby, Sorry, to the hit Stay collaboration with The Kid Laroi.
Through the album Swag, Justin not only marked his return to the music industry after a long period of rest, he also showed his evolution as a musician and human. Don't be fooled by the title of his catchy-sounding album, here he shows who he is now: a pop star that grows, asks, and eventually makes peace with yourself.
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