Charli XCX And Lauv Show Their Creativity Through Music Videos

Lauv (Twitter @lauvsongs)

JAKARTA - Musicians have various ways to keep them entertained in the midst of the COVID-19 pandemic, for example Charli XCX and Lauv. Each of them has just released a music video for their newest single.

Lauv released Modern Loneliness from the album ~ how i'm feeling ~ while Charli performed Forever from the album how i'm feeling now. The similarity in the title of the album does not mean that the two artists are plagiarizing each other. It's just that, they feel the same conditions.

Modern Loneliness is Lauv's remarks about his life that feels empty. The loneliness that is currently transformed into a phenomenon where life is still normal but if you want to tell your friends, they are not always there for you.

With a pop nuance, the singer who was born on August 8 recorded an atmosphere of solitude using the concept of an application on a device. Lauv filled the void by playing on Instagram, Facetune, and Twitter. The action really depicts the activities that people did during the quarantine period. Lauv also mentioned that Modern Loneliness is his favorite song from the album ~ how i'm feeling ~.

Charli XCX also performs a similar thing. During the quarantine period, Charli did a lot of music production to form an album. His first single, Forever was released on Friday, April 18 as the opening act for his new album.

Synth pop is a mainstay of Charli XCX with synthesizer and lo-fi games. Forever tells the story of true love that is always remembered even if the relationship begins to 'disappear' or they are not physically together.

The Boom Clap singer invites fans to submit their videos before and after experiencing isolation. He received more than 5 thousand short video submissions containing fans' journeys starting from a concert cut, a trip to the beach, which then transforms into a daily life at home. Then he combines video submissions into one music video.

All tracks made during the quarantine period will be officially released by Charli XCX on May 15th. He also informed fans of the process of making an album through streaming, from the creation of the tone to the visuals. Charli XCX's new album was worked on with BJ Burton and AG Cook.

In difficult times like these, being productive is something you are always expected to do. Musicians are no exception who have to stop performing activities due to COVID-19. Lauv and Charli XCX are among musicians who have chosen to stay creative in the midst of a pandemic.