JAKARTA - The artists under Japan's creative agency, ASOBISYSTEM, have shown brilliant achievements at the 2025 Japan Music Awards. They are Atarashii Gakko!, Fruitsangper, and Cutie Street who won major awards and received several nominations in various key categories.
Together, these border-breaking artists highlight a bold new era for Pop Japan - defined by global individuality, innovation, and resonance.
The creative company ASOBISYSTEM, the artist's agency and production house behind these artists also received the Innovator of the Year award, in recognition of its innovative approach to Japanese pop culture and its efforts to fight for non-conventional artists on the global stage.
"At ASOBISYSTEM, we always believe in the power of creativity to change culture. Atarashii Gakko!, Fruitsariper and Cutie Street realized the mission perfectly, originally and without any doubt. We are very grateful to the Music Awards Japan for giving awards not only to our artists, but also to the creative community that supports them," said ASOBISYSTEM Founder and CEO Yusuke Nakagawa in a written broadcast received by VOI, June 2.
Member Atarashii Gakko! Suszuka is very grateful for the award he has won. He wants to be able to continue to share his thoughts and feelings through an unlimited musical path.
"I want to thank everyone for this award. To be honest, we have never been tired of expressing feelings of difficulty and gentleness that cannot be expressed in words through our dances. We look forward to continuing to create a sense of unity with all our fans and everyone around the world through dance and having as much fun as possible," he explained.
Meanwhile, another member, Mizyu, was also honored for their victory in the Best Dance Performance Award category.
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"The song 'OTONABLUE' was created in 2019, before the pandemic, and released in 2020. This song is a very important song that really sparked our popularity in 2023, and so many people know Atarashii Gakko! because of this song. We are very grateful for the music, and can sing and dance around the world every day. We want to continue to fight on the Japanese stage, the world stage, and the global stage as Atarashii Gakko!"
On the other hand, Fruitsariper also received an award, with members of Suzuka Chinzei expressing his sincere gratitude when he received the Best Idol Culture Song Award.
"We want to thank everyone from the bottom of our hearts for this extraordinary award. In particular, we thank Mr. Sho Yamamoto, who created this song, to all staff members, and to the fans who continue to love and support us. We want to continue to introduce NEW KAWAII to the world and continue to contribute to the expansion of idol culture," he said.
This award underscores the huge influence of ASOBISYSTEM in encouraging cultural innovation over the years, through their support for unique and brave talents such as Kyary Pamyu Pamyu, Yasutaka Nakata, and others.
In the series of events of the 2025Music Japan Awards, Atarashii Gakko!, Fruits happened to bring the opening segment titled RYDEEN REBOOT YMO, a full-energy tribute to the Japanese electronic music legend, Yellow Magic Orchestra. This performance is a manifestation of ASOBISYSTEM's progressive vision, in which all three groups perform the YMO legislation with their own fresh and stylish touch.
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