South Korean Retail Company Lotte Duty Free Presents Top Korean Artists At The 31st Family Concert

Illustration. (Photo: Doc. Lotte Duty Free)

JAKARTA - Lotte Duty Free will hold the 31st Online Family Concert which will be held on May 16, 2021. This Family Concert was announced through the 'Lotte Duty Free Family Concert' teaser video on its official social media on April 20, 2021. Just like last year, this year the concert was also held virtually.

The concert this time was enlivened by Super Junior D&E, BTS, Twice, ITZY, TXT and other top artists. This event will be hosted by Shindong, Super Junior.

Lee Kap, CEO of Lotte Duty Free said, the 31st Lotte Duty Free Online Family Concert will be held with the slogan 'Meet the green vibes, Greet the duty free life' which means wherever we are, we still have to care and maintain. our earth.

"The presence of the 31st Family Concert shows that ESG Management Support Lotte Duty Free is ready to face the post-COVID-19 era," Lee said in a written statement received, Wednesday, April 21.

Last year the 2020 Online Family Concert was held by tapping in Korean, and translated into Chinese, Vietnamese, and 6 other languages so that fans around the world can enjoy the concert.

This time the Family Concert, said Lee, uses a different concept from the previous year, namely by adding Entertech's Meta-verse technology with AR (Augmented Reality) & XR (Virtual Convergence Technology).

"With this technology, it will provide the best experience for the audience, such as a virtual stage decoration that is alive and real. With this, it is hoped that the audience will be able to feel the atmosphere of watching a live concert, even though virtually," he said.

To be able to watch this online family concert, viewers must be registered as Lotte Duty Free members. After logging in to the Lotte Duty Free Internet, members only need to enter their e-mail address on the event page.

After that, via e-mail broadcast from Lotte Duty Free, an entry code will be given to enter on May 16 at 15:00 WIB and just enjoy the concert. This year, the plan for this Family Concert will also be displayed on a platform that is currently well-known among millennials, namely TikTok.

Lotte Duty Free Family Concert has been started since 2006 and is an event that represents K-Culture that can be enjoyed by both Koreans and foreign tourists every year. The number of viewers who have watched the Family Concert live to date has reached 1 million people, and since last year it has been held online due to COVID-19.

The 30th Lotte Duty Free Family Concert which was held in September last year, recorded 550,000 viewers with a total views of 2.2 million, and subsequently attracted 900,000 new Lotte Internet Duty Free members.