Lauv Marks New Music Era With New Single Concept, 'Potential'

Lauv (Doc. Special)

JAKARTA - Lauv is preparing to enter a new phase in music. After some time joining the Weverse platform, he is now present with a new single.

The multi-platinum singer, songwriter, producer, and multi-instrumentalist finally released a new work in 2024, a single entitled 'Potential'. With honest and open lyrics, this single is called the marker of Lauv's latest era.

The dominant 'Potential' with acoustic guitar elements and medium-tempo electronic pop beat. The lyrics describe the uncertainty that comes between the two people who are in close contact.

"The 'Potential' song is about a time when you realize you like someone and you keep thinking about potential that can happen," said Lauv. This song is the beginning of the next chapter on my honest musical journey and I can't wait to share this song and everything I will present next," Lauv said of his song.

The Potential was also released with a video clip directed by Luke Orlando who has collaborated with Charli XCX and Caroline Polachek. The result was a visual presentation that was stunning and starred in a complete choreography dance for the first time in a video clip.

Lauv's latest single is his first work released through his new partnership with AWAL, a global music company founded to help independent musicians. As one of the first musicians to prove the original business model, Lauv first took the world's attention through his debut single at the start of 2017, I Like Me Better, which received 6 platinum certifications in the United States and was a success worldwide.

Lauv has successfully won more than 14 billion streams globally and currently has more than 18 million monthly listeners on Spotify, making him into the ranks of the most successful musicians in the pop genre. No wonder Lauv's music is called pop music that is all open and beautifully made by Billboard.

Lauv's extraordinary talent also went wide to the cinema screen when he was invited to write and perform the original song 'Steal The Show' for the animated film nominations for Disney and Pixar's Academy Awards, Elemental. 2024 became a moment for Lauv to collaborate with a number of Asian musicians including the K-Pop TWICE group in the song I Got You and musician Lay Zhang in the song Run Back To You and the remix version featuring Indonesian singer, VIDI.