Initiated By The Ministry Of Tourism And Creative Economy, Indonesia Unjuk Karya At The NAMM Show California International Exhibition

Namm Show (Photo: namm.org)

JAKARTA - Two alumni of the Diplomat Success Challenge (DSC) entrepreneurship program representing Indonesia in the world's largest annual instrument and musical device exhibition, the 2023 National Association of Music Merchants California, United States (NAMM Show).

The two DSC alumni, namely Seruni Audio (sound amplification producer - especially microphones) and Avara Custom Indonesia (Custom in Ear Monitor producer) displayed their products on April 12-14, 2023.

Indonesia's participation in the NAMM Show exhibition was initiated by the Ministry of Tourism and Creative Economy/Creative Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) to show that the work of the nation's children can compete with international products.

In the exhibition, Cretta Cucu Abdullah, founder and CEO of Seruni Audio, and Alvon Yulius Harianto, founder and CEO of Avara Custom Indonesia, brought all the mainstay product line-ups that are already well known among Indonesian musicians and music industries.

The Appearance of Seruni Audio and Avara Custom Indonesia on NAMM Show this year is supported by the Wismilak Foundation and Diplomat Success Challenge as an entrepreneurial ecosystem that has been running for 14 years.

Senuni's microphone product is used by famous musicians such as Eross Candra (Sheila On 7), Dewa Budjana (GIGI) and even several musicians from abroad. According to him, this adds to market confidence that Indonesian products can compete with imported products.

America is the most legit audio market today. Even Seruni often sends her products to America, and becomes more suitable when Seruni can show off her work on the NAMM Show because this exhibition is followed by players in the worldwide music instrument industry," said Cucu in her statement.

In the NAMM Show, Cucu also brought a limited edition microphone product that used sonokeling wood roots as an enclosure material for the microphone. This product with the MKS-14 brand is certain to be able to capture all the nuances and dynamics of sound prime.

Alvon (Avara Custom Indonesia) who is also a DSC alumni, is also very enthusiastic that his products will appear on the NAMM Show.

Alvon's journey since 2017 to build Avara Custom Indonesia has paid off by becoming the first and only custom phone manufacturer specifically for musicians on stage (on stage) in Indonesia.

Moreover, this product has been widely used by musicians such as Slank, Iwan Fals, Armand Maulana, Noah and many more.