JAKARTA - In early 2020, singer Justin Bieber released a new song titled Yummy. This is the promotional song for Bieber's upcoming album. The R&B nuanced song was greeted with great fanfare by Belieber (as Justin Bieber's fan name) because his idol has not released a solo project for four years.
However, it looks like Yummy is not entirely a comeback for Hayley Baldwin's husband. The reason is, this song 'only' debuted at number two on Spotify and the Billboard charts. This achievement brought down Bieber's previous songs, which always managed to reach number one after being released.
On Spotify, the song Tones And I, entitled Dance Monkey, is still in the number one position. Meanwhile, on Billboard, rapper Roddy Ricch won the top position with the single The Box.
Like the promotion team in general, Bieber and his team did all the strategies in order to boost Yummy to number one. Over the past week, they have released seven versions of the video on their YouTube channel.
Seven versions of the CD containing only one song, Yummy, are sold on his personal website. Bieber also registered TikTok and Triller accounts which are currently being used among internet users, he recorded 11 videos of himself using the song Yummy.
Later, Bieber also made a video showing him doing Instagram Live with his fans. He asked his fans to open his computer and told them to buy Yummy songs from iTunes.
He also re-uploaded fan posts showing how to make Yummy number one. One of them is by using a VPN and listening to the song at a low volume and let it fall asleep.
I've .. never seen anyone so desperate in my life pic.twitter.com/NoCo2NndTZ
- cody (@codyspearz) January 10, 2020
Bieber also received a large number of radio broadcasts and many suspect that Bieber uses Payola as his system. Payola is the practice of illegal payments by record companies to broadcast recordings on commercial radio as part of a weekday broadcast. Usually, this is done in order to get positive reviews and a record that is gaining high popularity.
This step is actually a common practice for fans to support their idol musicians. Looking at the K-pop music industry, fans used to do mass streaming of albums and videos for the musician's song to rise to the number one position.
It doesn't seem fair to mention statistics as the standard for music quality today. Indeed, songs that are in the top charts have many opportunities to grab the attention of music lovers and the results of these streaming can bring in rupiah coffers even though they are not equivalent to physical sales. But if you see Bieber's steps that look desperate and cheating, this is not good in the eyes of fans. All works have their own portion and market. So, why bother forcing our music so that it can be heard by all people.
Let's take the example of Tones and I's Dance Monkey song. Although Tone and I's number of followers on Instagram, which amounts to 465 thousand, is far below Bieber's 125 million followers, this song is in first place on Spotify with 887 million streams.
Although Tones and I doesn't have a massive fanbase like Bieber, the songs can reach any music audience. So, a work will reach its own music audience without having to be "forced". The question is, does it still need to be number one on the charts to prove that music has good quality?
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
