JAKARTA - Norton finally opened the details of the Atlas and Atlas GT, two new motorcycles that marked the serious step of the British manufacturer to enter the mid-range adventure touring market. This segment is full of strong players, from Yamaha, Suzuki, KTM, Honda, to Triumph.
Visor Down quoted Thursday, June 11, reported that the Atlas and Atlas GT use a new parallel-twin 585 cc engine platform, namely a two-cylinder parallel engine. The liquid-cooled engine uses a 270-degree crankshaft, a crankshaft configuration that makes the engine character feel more powerful and similar to a V-twin engine.
Norton claims the engine produces 69 bhp at 9,300 rpm and 57.5 Nm of torque at 7,500 rpm. These figures place the Atlas and Atlas GT in the same class as the Yamaha Tracer 7, Triumph Tiger Sport 660, and Suzuki SV7-GX.
This launch is one of Norton's biggest moves since the company was rescued from administration and came under the ownership of TVS. The big name and the brand heritage are obviously important. However, the brand heritage alone is not enough to attract buyers.
Because of this, Norton equips Atlas and Atlas GT with complete electronic features. Both use Bosch six-axis IMU, a sensor that reads motor movement from several directions so that the safety system works more precisely.
The feature package includes cornering ABS, traction control, cornering cruise control, wheelie control, and slide control. Cornering ABS helps braking when the motorcycle turns. Traction control prevents the rear tire from losing grip. Wheelie control limits the front wheel from being lifted. Slide control helps control the symptoms of the rear tire sliding.
There are five driving modes. The Apex version gets additional electronic combination braking and hill hold, a feature that helps the motorcycle not to roll back when stopped on a slope.
The Atlas is made closer to the adventure character. This motorcycle uses a 19-inch front wheel, suspension with a longer wheelbase, and higher ground clearance.
The Atlas GT is more focused on the highway. This model uses 17-inch front wheels and suspension settings that are more suitable for sport-touring.
Both use a trellis steel frame, which is a frame shaped by steel pipe mesh, with the engine as a supporting structure part. The suspension uses KYB which can be fully adjusted. The front brake relies on two 310 mm discs with radial calipers, the position of the brake calipers is made stronger and precise for braking.
The weight is quite competitive on paper. Norton says Atlas has a wet weight of 188 kg without fuel, while Atlas Apex is 192 kg. Not the lightest in its class, but also not the heaviest.
In terms of technology, Norton installs an eight-inch TFT touch screen as standard. TFT is a colored digital screen like a modern instrument panel. This screen supports navigation, Bluetooth, mobile phone integration via the Norton Rider application, over-the-air software updates or without having to go to a workshop, and trip tracking.
Norton's challenge now is not just selling specifications. The brand must prove that the Atlas and Atlas GT are able to compete in terms of reliability, dealer network, and ownership experience with established rivals.
For that, Norton prepared a three-year warranty and an emergency assistance package on the road.
According to Visor Down, the price of the Atlas in the UK is made quite aggressively to immediately compete with its class rivals. The Norton Atlas is marketed starting at 8,250 pounds sterling. The Atlas Apex is priced at 9,450 pounds sterling.
That price puts it in the face of the Yamaha Tracer 7 GT, Triumph Tiger Sport 660, and Suzuki SV7-GX.
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