Motul Strengthens Global Position through Partnership with Bimota

Global lubricant brand Motul announced a partnership with Bimota. (Photo: Motul)

JAKARTA - Global lubricant brand Motul continues to strengthen its position in the automotive segment, now the manufacturer has announced a partnership with Bimota, a leading Italian motorcycle manufacturer.

In this cooperation, Motul officially became the lubricant supplier for all Bimota models. Not only that, Motul is also the recommendation of the Bimota manufacturer as their official lubricant in the distribution network and after-sales service worldwide through the slogan 'Bimota recommends Motul'.

Motul Asia Pacific Chief Marketing Officer, Carlo Savoca, stated that this partnership with Bimota further strengthens Motul's position as a global leader in advanced lubricant formulations.

"As the expectations of riders and partners in the market evolve, the need for solutions that offer reliability and engineering precision is increasing," he said, in an official statement received, Friday, April 10.

As is known, this agreement is a continuation of Motul's long-term collaboration with Kawasaki since 2014. As part of this cooperation, Motul is also involved in providing support to the Bimota WorldSBK team through high-performance products and technologies.

The signing of the global partnership working note between Motul and Bimota not only on the race track, but also covers a broader aspect with a vision of high performance, technical excellence, and innovation developed on the race track to be applied to everyday use.

"The combination of Bimota's outstanding design and Motul's lubrication expertise shows that we are not only supporting high-performance engines, but also setting the performance and service standards for the next generation of riders," he continued.

Meanwhile, Bimota's Chief Operating Officer, Pierluigi Marconi, welcomed this cooperation. According to him, the collaboration between Motul and Bimota is an ideal synergy between two big brands.

"Bimota is a manufacturer driven by cutting-edge technology, combining Italian craftsmanship expertise with Japanese engineering excellence. Motul, with its brand, product quality, and strong management spirit towards the motorcycle world, is the perfect partner for current needs and future projects," said Pierluigi.

He revealed that the WorldSBK activity was a perfect test event for Bimota and Motul, where the product developed together with BbKRT is also a product used by Bimota in the production process.

"This is a partnership between two brands that are leaders in their segments," he concluded.