JAKARTA - PT Piaggio Indonesia as the sole agent of brand holder (ATPM) from Vespa, inaugurated the Mall Exhibition which this time took place at The Atrium Summarecon Mall Bekasi.
The event is an opportunity for lovers and prospective customers of this brand to see firsthand the Vespa products that are known to be stylish and colorful.
PT Piaggio Indonesia's PR & Communications Manager, Ayu Hapsari, said that this event answered the increasing enthusiasm of the community for Vespa products in Indonesia, which has a premium and stylish touch.
"We want to show that Vespa continues to transform into a symbol of the modern lifestyle that reflects the character, expression, and personality of its users," Ayu said in a statement received on Wednesday, July 2.
In this exhibition, the company showcased its two flagship models such as Primavera and Primavera S. Both are known to have designs that are timeless and stylish compared to other motorcycles.
For the 2025 model, Primavera and Primavera S appear with a more attractive and bright color choice.
The Primavera model has several color choices such as Red Coraggioso, Yellow Curioso, and White Innocent. Meanwhile, Primavera S is offered in colors, namely Green Amabile, Blue Capri, Grey Entusiasta, to White Incente.
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Not only that, but Piaggio Indonesia also showed off the latest colors from the Vespa Sprint ranks such as Green Magnetico, Red Corragioso, and Black Convito.
The Sprint S model also has a role in this event by offering color choices such as Green Tenace, Grey Intrepedo, Black Convito, and White Incente.
The presence of Vespa Sprint Tech also enlivens the event by having color choices such as Grey Entusiasta and Black Convito.
This classic-style motorcycle also has visual elements on its two wheels with a selection of contrasted Black, Warm Gray, and Fluo-Green color alloys.
This exhibition can be found by potential customers and mall visitors which will take place from June 30 to July 6, 2025 by offering various exclusive programs such as benefits of up to Rp. 13.5 million and light DP starting from Rp. 2 million for the purchase of selected Vespa. In addition, enjoy the special price by only paying 79 percent for certain accessories, merchandise, and apparel.
Photo: Vespa motorcycles are exhibited at the Mall Exhibition at "The Atrium Summarecon Mall Bekasi" (sourced: Piaggio Indonesia)
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