JAKARTA - Toyota officially launched the Land Cruiser FJ in Thailand at the 2026 Bangkok International Motor Show. President of Toyota Motor Thailand Co., Ltd, Noriaki Yamashita, said that the Land Cruiser lineup has continued to evolve over the years.
According to him, for more than 70 years, Toyota Land Cruiser has become a highly respected brand that symbolizes strength, durability, and reliability. The Toyota Land Cruiser legend began in 1951 with the name "Toyota BJ."
"The Land Cruiser lineup has continued to evolve over the years, supporting a diverse lifestyle in more than 190 countries. Land Cruiser has been developed and refined through testing in harsh deserts, heavy terrain, and the most challenging environments. Through this experience, Land Cruiser has earned a reputation for superior reliability, durability, and off-road capabilities," he said, quoted from the official website, Thursday, March 26.
Furthermore, he said, he was very proud to introduce the Toyota Land Cruiser FJ. The Land Cruiser FJ is the first Land Cruiser mass-produced outside Japan.
"The Land Cruiser FJ has a high local content level, namely 84 percent, and we plan to export more than 40,000 units annually to 60 countries, including Japan," he added.
He has confidence that this model will further strengthen the company's supply chain and contribute to the sustainable development of the Thai automotive industry and economic growth.
"In Thailand, we have set a sales target of 5,000 units in the first year. Although this is a simple target, we believe that this will help us develop new customers, meet their lifestyle needs, and contribute to our further growth," he explained.
Toyota Thailand offers only one FJ variant, namely 4WD 2.7. This car uses a 2.694 cc 2TR-FE engine, this engine is also used by the Land Cruiser 250. The engine offers 166 PS of power and 245 Nm of torque assisted by a 6-speed automatic transmission. The wheel movement is supported by a 4WD Part-Time system with Rear Differential Lock.
Talking about prices, the Land Cruiser FJ in Thailand is sold for 1.289 million baht or a range of Rp664 million.
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