JAKARTA - The first appearance of iCAR at the 2026 Indonesia International Motor Show (IIMS) recorded encouraging results. This premium creative mobility brand under the umbrella of the Chery Group successfully stole the attention of national automotive lovers while strengthening its business foothold in the Indonesian market.
Carrying the concept of a booth themed "Born to Play", iCAR was able to attract more than 15,000 visitors throughout the exhibition. The high enthusiasm is directly proportional to the sales achievement, where more than 300 Vehicle Order Letters (SPK) were booked, as stated in the official statement, Thursday, February 19.
This achievement reflects the high interest of consumers in iCAR V23 as a premium electric vehicle with an expressive character. The iCAR booth at IIMS 2026 is designed not only as a display area, but also an exploration space that represents a modern and youthful lifestyle.
Visitors can see a variety of iCAR V23 variants, including V23 OG and Pro Edition, which carry the Retro and Cyberspace design approach. Collaboration with the National Modificator & Aftermarket Association (NMAA) was also presented through a modification unit, emphasizing the flexibility of V23 as a personalization medium.
Visitor experience is further enriched with various interactive elements such as a toy box-themed visual installation, arcade machine, and photobooth that strengthen the playful and lifestyle future mobility atmosphere inside the booth.
The high interest in iCAR products is also reflected in the test drive activity which reached 818 sessions. A total of 536 sessions were carried out on the regular track to provide an overview of the comfort and daily driving performance of the iCAR V23.
Meanwhile, another 282 sessions were held at the Chery x iCAR Adventure Park area, a special track designed to test the vehicle's ability in extreme terrain. Through various obstacles such as Articulation Track, Side Slope Track, to Elevation Track with a climbing angle of 38 degrees, participants can experience the vehicle's stability, suspension work, and response of the Intelligent All-Wheel Drive (i-WD) system.
This approach to two driving experiences confirms the dual character of iCAR V23 as an urban vehicle and an electric SUV that is ready to face the challenges of the terrain. iCAR's success at IIMS 2026 was also strengthened by the achievement of three prestigious awards, namely Best APM Outdoor Activity, Favorite New Car Launch, and Favorite Newcomer Car Brand.
The award is an acknowledgment of the interactive booth concept, comprehensive test drive experience, and positive public acceptance of iCAR's presence in Indonesia. In line with the promising market response, iCAR targets expansion to 30 official dealer networks in various strategic cities in Indonesia by the end of 2026.
This step is aimed at ensuring easy access to sales and after-sales services, as well as presenting a comprehensive and trusted electric vehicle ownership experience. Participation in IIMS 2026 is also the starting point of iCAR's journey in Indonesia, as well as an affirmation of the brand's commitment to providing innovative, expressive, and relevant future mobility solutions for the needs of modern society.
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