Officially Present in Indonesia, iCar Directly Offers Limited Edition Cars

ICar V23 Pro Plus at the 2026 IIMS event. (Photo: VOI)

JAKARTA - iCAR officially marked its presence in the Indonesian market through the launch of the brand at the 2026 Indonesia International Motor Show (IIMS). This creative mobility brand under the auspices of Chery brings a more expressive, stylish, and attached approach to modern lifestyles.

Appearing as a new face of a new energy vehicle, iCAR offers a fresh perspective through a character design and driving experience designed for the creative generation. Based on the philosophy of "Classic Never Fades", iCAR combines a classic-inspired boxy silhouette with a premium touch.

This philosophy confirms iCAR's belief that iconic design is timeless, but continues to evolve with new technologies and ideas. As stated by Chery Group Indonesia President Director Zeng Shuo.

"iCAR is designed for young-hearted individuals who appreciate creativity and individuality. With sales of more than 82,000 units globally, the iCAR V23 represents our commitment to providing vehicles with character design, relevant technology, and personalization flexibility," said Zeng Shuo at the launch at IIMS, yesterday.

As part of the brand launch at IIMS 2026, iCAR introduced iCAR V23 as its first model in Indonesia. This premium SUV represents an active lifestyle and daily adventures, with a balance between expressive design, driving comfort, and personalization flexibility according to the user's character.

iCAR V23 is equipped with safety features based on Advanced Driver Assistance Systems (ADAS) as well as intelligent systems that support a safe and intuitive driving experience. In addition, the presence of all-scenario intelligent systems and immersive cabin entertainment features further strengthen the functional and enjoyable driving experience.

"iCAR was born from the belief that mobility should not only be about moving from one place to another. We want to provide a more premium, personal, fun, and close driving experience to the user's lifestyle," continued iCAR Indonesia Country Director Mark Yang.

At the 2026 IIMS event, iCAR also introduced iCAR V23 Pro: Retro and Cyberspace Edition, two special variants that feature a classic design interpretation combined with a modern and premium touch. In addition, iCAR also officially unveiled iCAR V23 Pro Plus, a limited edition that represents the peak of iCAR V23 design and character expression.

iCAR V23 Pro Plus is only available for 23 consumers in Indonesia and is open for pre-booking during IIMS 2026 with a price of IDR 789 million. This makes it an option for those who want to be part of iCAR's early journey in Indonesia.

iCAR Indonesia also officially opened the pre-booking period for iCAR V23 which started at the IIMS 2026 event. During the exhibition period, iCAR presents various exclusive offers, including the Lucky Dip program with a total prize of up to IDR 1 billion.

As an added value, iCAR ensures that the vehicle warranty remains valid even if modifications are made, as long as they follow the official iCAR guidelines. To strengthen the brand's presence and improve customer experience, iCAR also targets the development of up to 30 dealer networks throughout Indonesia by the end of 2026.