JAKARTA - Hyundai Motor India officially entered the commercial mobility segment in India by launching the Prime Taxi lineup, which was developed specifically for the needs of taxi operators and fleet owners. This line consists of two models, namely the hatchback-format Prime HB and the sedan-type Prime SD.
Hyundai has opened reservations for both models across its dealer network in India with a down payment of 5,000 rupees, or equivalent to Rp900 thousand. The presence of Prime Taxi marks Hyundai's strategic move to expand its business beyond personal passenger vehicles, while targeting the growing commercial transportation market.
Launching from Times of India, Wednesday, December 31, the Prime HB and Prime SD are equipped with a 1.2-liter Kappa Hyundai four-cylinder gasoline engine, which is also available in the manufacturer's CNG option. All units are equipped with factory-installed speed limiters with a maximum limit of 80 km/h, in accordance with commercial vehicle regulations in India, and are backed by a standard three-year warranty.
Hyundai emphasizes that the main focus of Prime Taxi is to offer low operating costs, easy-to-predict maintenance, and optimal revenue potential for transportation business actors. This claim is strengthened by the quite impressive fuel efficiency figures, namely 27.32 km/kg for Prime HB and 28.40 km/kg for Prime SD in CNG mode.
In terms of price, the Prime HB is priced starting at 5.99 lakh or Rp111 million, while the Prime SD is marketed at a price of 6.89 lakh or Rp127 million (ex-showroom). Although targeting the commercial segment, Hyundai still equips both models with quite complete safety and comfort features.
Among them are six airbags, rear AC vents, electric mirrors, steering wheel audio controls, front and rear electric windows, rear parking sensors, central locking, and rear window defogger. Then there is also an emergency stop signal, as well as three-point seat belts for all passengers.
Specifically for the Prime HB, Hyundai added a rear headrest that can be adjusted as well as keyless entry features. The South Korean manufacturer also offers a variety of optional accessories, including a vehicle tracking device with four panic buttons and a 9-inch screen infotainment system that has integrated rear cameras, Android Auto, and Apple CarPlay wireless.
As an added value, Hyundai introduced a special additional warranty program for commercial vehicles that covers the fourth and fifth years or up to 180,000 km, whichever comes first. The company even claims that the Prime Taxi's cost of ownership is only around 47 paise per kilometer, making it one of the attractive options for taxi operators in India.
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