Toyota confirmed the Hilux BEV will be positioned as an affordable electric model when it officially launches. Although, the Japanese company is still refraining from announcing its final price.
This statement was made by the management who emphasized that Toyota wants to maintain the attractiveness of electricity for certain consumer segments without making them exceed reasonable price limits. Toyota Australia's Head of Sales and Marketing Sean Hanley said the price of the Hilux BEV was confirmed to be higher than conventional diesel variants.
"It's indeed more expensive than the diesel cars we currently have," said Sean, as reported by Carscoops, Saturday, November 29.
"But, we know this will not be a large volume vehicle, but it must be competitive and affordable for those who need it," he added.
Toyota seems to focus strongly on the commercial or fleet user segment, especially sectors such as mining that require emission-free operational vehicles but still have a typical pickup ability.
The Hilux BEV is said to have been designed without removing the basic character of Hilux, which is known to be tough and functional. Technically, the Hilux BEV is equipped with two electric motors with a total power of 193 hp paired with a battery with a capacity of 59.2 kWh.
This package provides a distance of about 240 kilometers in one full charge. Toyota emphasized that this figure is considered adequate for the daily operational needs of the fleet segment, which generally does not cover long distances in one working day.
Despite adopting electrical technology, Hilux BEV still maintains a mid-frame platform that is characteristic of the Hilux family. This structure allows the transport and durability to remain comparable to the gas and diesel engine variants.
In addition, several offroad features and typical pickup functionality are also maintained to ensure the Hilux BEV remains relevant in the heavy work environment.
Toyota juga menegaskan peluncuran global Hilux BEV akan dimulai pada 2026. Australia menjadi salah satu pasar awal yang disiapkan, sementara beberapa wilayah lain masih dalam kajian internal. Perusahaan memastikan strategi harga dan pasar akan diumumkan lebih detail mendekat waktu peluncuran resmi.
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