Mitsubishi Sales Target For Fiscal Year 2025 Capai 10 Percent National Market Share

Target sales of Mitsubishi Fiscal Year 2025/PHOTO: Afrizal-VOI

JAKARTA - PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) targets sales for the 2025 fiscal year of 10 percent of the total volume industry in Indonesia. Up from the 2024 fiscal year which only touched 8.2 percent.

President Director of PT MMKSI Atsushi Kurita revealed that if he saw the national market share announced by Gaikindo of approximately 800,000 thousand units for all brands, his party targeted (national volume) to reach 10 percent.

"To determine the figure of the sales (unit) because the market conditions are not stable enough to predict. However, more or less if you look at the announced market share, it will be 10 percent or approximately 80 thousand units, both from the 2024 fiscal year," he said, during the launch of New Xpander and Xpander Cross, in Jakarta, Friday, May 16 evening.

To achieve this target Mitsubishi has various strategies such as launching the latest products starting from New Xpander and Xpander Cross, and later there will be one more product that will fill the new vehicle segment.

"The strategy we are doing is that there will be a new product update that will launch today, there are also new products targeting the new segment," said General Head of Regional Sales of PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), Budi Dermawan Daulay.

In addition to presenting the latest updates and products in the new segment, Mitsubishi will also implement a new value service, namely Passion to Care, where improvement in service quality in every interaction with consumers. Later it will also be intensively carried out in the official dealer network.

"With the hope that Mitsubishi Motors can achieve an iconic service level that will improve services for consumers, and give a positive impression with the Mitsubishi brand," added Daulay.

Mitsubishi sales records in the fiscal year 2024

The three diamond manufacturer managed to record sales of 71,451 units from April 2024 - March 2025. If in more detail, Mitsubishi Xpander managed to become the backbone in the passenger vehicle segment.

The car managed to achieve a market share of 18,853 units. Meanwhile, in second place is Pajero Sport with sales of 12,100 units.

Furthermore, there was Xpander Cross which made sales 11,495 units, then there was 7,108 Xforce and claimed to be the second best-selling model in the Small SUV segment with a total passenger vehicle of 49,559 percent.

Meanwhile, in the commercial vehicle segment, Mitsubishi L300 became a mainstay with a request of 12,123 units. Then there was also Triton 4x4 which contributed 9,568 units. The achievement of several other models is 201 units.

The total reached 21,892 units, so Mitsubishi's total sales throughout the 2024 fiscal year amounted to 71,451 units or the equivalent of 8.2 percent of the total national market.