JAKARTA The electric car market in China is the largest market in the world and continues to experience rapid growth. Competition in this market is very tight, with many local and international players competing to offer various models with attractive features and prices.
A significant breakthrough has just been carried out by Nissan's joint venture in China, Dongfeng Nissan, officially launching its newest electric sedan, N7, at a very competitive price.
Launching CNEVPOST, Monday, April 28, the official launch of N7 was lively last night. This move marks one of the biggest revivals of a joint car manufacturer in China in recent years.
Interestingly, the price tag starts at 119,900 yuan or the equivalent of Rp277 million, this price is clearly cheaper than the best-selling electric sedan from Xpeng, Mona M03. In fact, the price of N7 is much lower than the mainstay sedan BYD, Han L EV.
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In terms of dimensions, the medium to large sedan with a length of 4,930 mm is between Mona M03 (4,780 mm) and Han L EV (5,050 mm). Interestingly, N7 became the first fully designed and developed model by the local team Dongfeng Nissan in China, making it a globally oriented model.
The market response to N7 was very positive. Within about an hour and forty minutes of launch, Dongfeng Nissan announced via the Weibo platform that orders for N7 had reached an impressive figure of 10,138 units.
The management of Dongfeng Nissan in a media interview last night revealed that the company has ambitious plans to launch at least five new models, including battery-based electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs), by the end of 2026.
Built on the Tianyan architecture of Dongfeng Nissan, N7 comes as a sedan that prioritizes comfort and specifically targets family consumers. Dongfeng Nissan's strategic move shows their seriousness in competing in China's increasingly competitive electric vehicle market. With attractive prices and a focus on family comfort, N7 has the potential to become a key player and put significant pressure on its competitors.
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