JAKARTA - Today's memory, five years ago, March 3, 2021, Coordinating Minister for Maritime Affairs and Investment (Menko Marves), Luhut Binsar Pandjaitan invited state officials to buy and promote UMKM products. He considers this step can open up many jobs.
Previously, many state officials had underestimated UMKM products. They themselves were reluctant to use domestic products. This condition made the government intervene. State officials must be an example of buying and using local UMKM products.
Efforts to invite the public to use Indonesian products are not easy. This condition makes many MSMEs find it difficult to compete in the domestic market. This condition is supported by many parties. The government itself feels the same.
President Jokowi spoke up. He felt that there was no story that local products had to compete. He considered that the quality of contemporary local products could be compared with foreign products. Jokowi also began to carry out the Bangga Buatan Indonesia activities in May 2020.
Jokowi considered that this could make the products of MSMEs rise in class. The creativity of the nation's children in producing quality works should not be taken lightly. He then invited all elements of society to buy and use MSMEs products.
This step is considered a surefire strategy for Indonesia to survive the COVID-19 pandemic. This narrative allows MSMEs to breathe and not go bankrupt. Jokowi is also optimistic that the initiative to buy Indonesian MSMEs products can get out of the crisis.
This step can also make the confidence of MSMEs increased. They then continue to move to innovate to produce various products that the market wants. Jokowi tried to convince MSMEs that they were not moving alone. The government helps.
"The works of all the people of this country must be appreciated, appreciated, supported, given the widest possible space, and we use it for safety and progress for our nation and country. Save your neighbors, save your relatives, and our brothers and sisters by disciplining to carry out health protocols, caring and helping neighbors who are in difficulty. Help by shopping at MSMEs and buying Indonesian works and products. With our concern, I am optimistic that all of them can be passed," said Jokowi as quoted by the setneg.go.id page, May 14, 2020.
Jokowi has invited all Indonesian people to shop for products made by MSMEs. Jokowi's steps were then followed by his entourage. Take Luhut Binsar Pandjaitan's example on March 3, 2021. The Coordinating Minister for Maritime Affairs specifically invited state officials to buy and promote MSMEs products.
He witnessed firsthand that many state officials were reluctant to use domestic products. This condition, according to him, makes all people increasingly distrust the quality of UMKM products. Luhut considers state officials must get used to using and buying local UMKM products.
This step is needed so that the Indonesian economy continues to grow. The biggest benefit is that many jobs are open.
"There are still many of our officials who ignore the existing rules, to use domestic products. As long as the product can be made in the country and has entered the Government Procurement Policy Agency (LKPP). We sometimes don't see how rich Indonesia is."
"We have more than Rp1,200 trillion in goods and capital expenditures. If this figure, half of it is used to buy domestic products, it can create millions of jobs," said Luhut at the Opening of Indonesian Creative Works 2021 as quoted by the lamankompas.tv, March 3, 2021.
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