International Coffee Day, Levi's Collective Market Encourages Local Indonesian Roasteries To Go International

Lewi's Collective Market

JAKARTA - Lewi's Organics Factory held a Lewi's Collective Market to assist and provide training to 34 MSMEs. Lewi's Collective Market is an event that accommodates MSME players to carry out promotions, marketing and branding.

The 34 local brands that joined consisted of 28 tenants of fashion, beauty, home and living, organic products, and 6 others were local Indonesian coffee roasters. The event, which was held September 30 - October 3, coincided with International Coffee Day, October 1. Levi's Collective Market shows the public that collective collaboration between MSMEs can be carried out in a unique, community-based, interesting and modern way.

"We cooperate with MSMEs, especially young entrepreneurs, gather in one place to promote their products. Apart from organic products, we also foster farmers and weaving craftsmen, then we sell and market them at Lewi's Organics Factory," said Lewi Weather as Owner of Lewi's Organics Factory in a release received by VOI, Thursday, September 30.

Leonard Theosabrata as the Marketing Service Agency for Cooperatives and Small and Medium Enterprises (LLP-KUKM) or Smesco Indonesia, and Tubagus Fiki Chiraka Satari, Special Staff of the Ministry of Cooperatives and SMEs of the Republic of Indonesia.

"Our presence at events like this is not only for support, but also for learning, to find out what various sectors need from the government because it is an important synergy," said Leonard.

Tubagus Fiki said, "Lewi's Organics assures us that SME products, especially lewi's Organics, are in great demand both at home and abroad. We really appreciate how Levi's Organics can take on the role of an aggregator that consolidates farmers and MSMEs affected by the pandemic.

The incorporated MSMEs have gone through a curation stage which must be in accordance with the objectives of Lewi's Organics, where the product is self-produced, cannot be imported, not a distributor or reseller, but must be created by the MSME brand itself.

"Our vision and mission is to motivate young MSMEs to start moving not only to become consumers, importers, and not only to become traders, but to produce something," added Levi.

The pandemic, continued Levi, could be a good start to open markets abroad. "This event provides motivation, hope, and sustainability. We want to transmit how our business can be consistent, and understand what the market needs. Many Indonesian products, such as coffee, are recognized abroad. Because the pandemic cannot go to Indonesia, the products are exported. ," said Levi.