Commercialization Of Artist's Celebration On Television, Who's Profitable?

Rizky Billar - Lesti Kejora (Instagram @aldiphoto @rizkybillar)

JAKARTA - The couple Rizky Billar and Lesti Kejora inaugurated their wedding on Thursday, August 19. Due to the pandemic, they only invited 30 people from the family and friends.

As a young couple loved by the public, their wedding was eagerly awaited by the audience. Television stations are also willing to use the momentum of the two in order to reap ratings and bring in profits.

So is broadcasting an artist's celebration a form of commercialization?

When asked to Ilham Bintang, a senior journalist as well as an observer in the entertainment world, he replied, “Yes, actually the term commercialization is different. Commercialization is defined as an official who has a mandate then his influence is commercialized.”

"But for an artist, he's an economic creature. Yes, right. When he was asked to sing or play a movie, there was a price. That's the honor."

With so many public figures showing wedding processions on television, it just happens because someone has a selling point or selling point.

“What are selling points? Fame, popularity is then another economic collector," said Ilham.

According to him, there is an economic aspect that considers popularity to be in synergy with the selling value of a product. In this case, the popularity of an artist can boost the television station that broadcasts it.

"So when there is a market that needs it, the economic (value) is high," said Ilham.

This statement leads to the popularity of Rizky Billar and Lesty Kejora who have a selling point so it is not surprising if the interaction between the two can make a profit. Not only popularity, broadcasting with the concept of advertising also benefits television.