JAKARTA - SpongeBob's latest film, Sponge on the Run, is the latest film to choose digital release compared to the cinema. Previously, this film was scheduled to air on May 22 and then pushed back to August 7. However Paramount removed the cinema release date.
The COVID-19 pandemic, which was the main cause, made Paramount as the production house decided to bring Sponge on the Run to the main line of CBS All Access. CBS is a subsidiary of Viacom which owns the rights to SpongeBob Squarepants.
The plan, Sponge on the Run will be a trigger for CBS expansion into digital streaming. This service will be inaugurated in early 2021 so that SpongeBob's latest film can be enjoyed exclusively for those who subscribe to CBS All Access.
In addition to SpongeBob SquarePants: Sponge on the Run, CBS All Access will feature Nickeleodeon, BET, Smithsonian, MTV, as well as films and series from Paramount Pictures and Comedy Central. Paramount films in attendance were also the production house's top releases such as The Godfather, Pretty in Pink, Young Adult, and Justin Bieber: Never Say Never.
The step of digital release is not new. This solution was first implemented by Universal for the films Trolls World Tour and The King of Staten Island. Followed by Warner Bros. who released Scoob! and Artemis Fowl. Instead of waiting for the cinema to reopen, the production house chose the digital line.
On the other hand, films such as Tenet and The Broken Hearts Gallery are optimistic about waiting for cinemas to reopen. Both films will open in July right after theaters officially open to the public.
Sponge on the Run tells the story of SpongeBob SquarePants and Patrick Star's journey out of Bikini Bottom to find SpongeBob's pet, Gary. The two of them search for Gary to the Lost City of Atlantic City.
The film Sponge on the Run is SpongeBob's third film after The SpongeBob SquarePants Movie in 2014 and The SpongeBob Movie: Sponge Out of Water in 2015. Sponge on the Run is filled by Tom Kenny, Keanu Reeves, Carolyn Lawrence, Awkwafina, and Bill Fagerbakke. Sponge on the Run will be released digitally on CBS All Access in early 2021.
Watch the SpongeBob SquarePants: Sponge on the Run trailer below:
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