Goodbye Angels, Victoria's Secret Partners With Priyanka Chopra As Brand Ambassador

Priyanka Chopra (Photo: IG ripriyankachopra)

JAKARTA - Victoria's Secret, an undergarment or lingerie brand from the United States, has always been identified with Angels or beautiful nymphs with slender bodies and long legs in promoting their products.

This year Victoria's Secret had to say goodbye to the Angels. Quoted from US Today, Victoria's Secret will choose athletes, activists, and actors as their new brand ambassadors.

The plan is that the first seven women will be selected to join the VS Collective. They are professional soccer star Megan Rapinoe, actress Priyanka Chopra Jonas, as well as model and LGBTQ activist Valentina Sampaio, who is the first transgender model to be featured in the Sports Illustrated Swimsuit Issue.

"I'm so excited to be a new subscriber and those who have always been Victoria's Secret subscribers, to feel represented and like they belong," Chopra said in an official Victoria's Secret broadcast.

The election of the new ambassador is expected to create partnerships to build new deeper relationships with all women, which is expected to make clothing collections more revolutionary, inspiring, and bring awareness to the cause of supporting fellow women.

The selection of athletes such as Rapinoe is also considered to be the first step to changing the image of Victoria's Secret which has been criticized for not providing much diversity in the selection of models.

"So often I feel myself on the outside looking in with brands in the beauty and fashion industry and I love being able to create a space that sees the true spectrum of all women," says Rapinoe.