Self-Care as a Lifestyle, Here's the Latest Beauty Trend Development

IndoBeauty Expo 2026 exhibition (Photo: Adelia/VOI)

JAKARTA - The beauty world continues to grow by presenting various innovations that are getting closer to people's needs. From skincare, makeup, beauty technology, to business opportunities in the beauty industry, everything is now part of a modern lifestyle that continues to be in demand.

For beauty enthusiasts and industry players, understanding the direction of this trend is important so that they are not left behind with the latest information. One event that can be a reference for beauty education is IndoBeauty Expo 2026, an international exhibition organized by Krista Exhibitions Group for three days, on August 5-7, 2026 at the Jakarta International Expo (JIExpo), Kemayoran, Jakarta.

Entering the 16th edition, IndoBeauty Expo has become one of the barometers of the development of the beauty industry in Indonesia. This exhibition not only presents various latest products and technologies, but also becomes a meeting place for professionals, brand owners, distributors, investors, and the public who want to follow the development of the beauty world up close.

As people's interest in self-care increases, the beauty trend keeps changing, and the presence of product innovations from various countries, IndoBeauty Expo is the right place to see how this industry continues to move forward. Visitors can find a variety of inspirations, expand their knowledge, as well as get to know the latest technology that is starting to be applied in the beauty industry.

As part of efforts to strengthen the competitiveness of the Indonesian beauty industry, CEO of Krista Exhibitions Group, Daud D. Salim emphasized that IndoBeauty Expo 2026 is a strategic platform to expand collaboration, encourage innovation, and open wider market access for national beauty industry players.

"Entering the 16th edition, IndoBeauty Expo has developed into an international business event that brings together manufacturers, distributors, brand owners, beauty professionals, investors, and business actors from various countries. Through this exhibition, we want to create more partnership opportunities, expand business networks, and strengthen the competitiveness of the Indonesian beauty industry so that it is more ready to compete in the global market," said Daud at JIExpo, Kemayoran, Jakarta, Thursday, August 6, 2026.

IndoBeauty Expo 2026 is the best opportunity to discover the latest beauty trends, expand business networks, meet industry players, and get inspiration from various innovations and beauty technologies that are developing in the global market.

Daud added that Krista Exhibitions Group will continue to present exhibitions that are not only a means of product promotion, but also a space for collaboration, knowledge exchange, and industry development.

"We are optimistic that IndoBeauty Expo 2026 will provide added value for all industry players and encourage the creation of a more innovative, sustainable, and internationally competitive beauty ecosystem," he concluded.

This year, IndoBeauty Expo presents 65 exhibitors from more than eight countries, namely the United Arab Emirates, Indonesia, Saudi Arabia, South Korea, Thailand, Hong Kong, Malaysia, and China.

The presence of various brands and companies from abroad provides an opportunity for visitors to get closer to product innovations, technology, and global beauty trends that are developing.

Not only a place to hunt for the latest products, IndoBeauty Expo 2026 also presents various educational activities that visitors can participate in. One of the flagship agendas is the Indo Beauty Business Workshop & Competition which presents a competition for beauty professionals, with categories including Permanent Makeup Lips, Permanent Makeup Hairstroke, Permanent Makeup Ombre, Makeup Competition, and Nail Art Competition.

This competition is an event for practitioners to show creativity while improving competence in the field of beauty.

In addition, visitors can also attend seminars, workshops, and talkshows with practitioners and national beauty figures. In the Indo Beauty Competition Talkshow program, speakers such as Leony Liem, Arnes Sunomi, and the Chairman of the Indonesian Barbershop will discuss the development of beauty trends, innovation techniques, improvement of human resources quality, to career and business opportunities in the increasingly competitive beauty industry.

Through this series of programs, IndoBeauty Expo 2026 is not only a place to get to know the latest products and services, but also a learning and exchanging insights for anyone who wants to follow the development of the beauty industry more deeply.

At the end of the event, IndoBeauty Expo 2026 will announce the winners of the Indo Beauty Competition as a form of appreciation for the creativity, innovation, dedication, and achievements of the best participants.

For business actors, one of the most anticipated programs is the Business Matching which takes place every day during the exhibition. This program, which is facilitated by Krista Exhibitions together with the Indonesian Retail Entrepreneurs Association (APRINDO), is an opportunity to bring exhibition participants together with potential distributors, retailers, and business partners, thus opening up opportunities for collaboration and expanding the market for local and international beauty products.

IndoBeauty Expo 2026 is open to industry players, beauty professionals, distributors, importers, exporters, brand owners, academics, the beauty community, and the general public who want to take a closer look at the development of the beauty world as well as discover new inspirations.