Natural Beauty Secrets with the DNA of Trout that is Trending in the Beauty World

Introduction of PolyPhil in the international event Aesthetic Medical Updates & Scientific Exhibition 2026 (doc. Ist)

JAKARTA - The trend of beauty treatments in Indonesia is no longer just craving instant facial changes or just covering signs of aging. Instead, urban people are starting to switch to the concept of regenerative aesthetics which focuses on improving skin quality from the inside for long-term health.

Responding to this lifestyle shift, GEA Aesthetic together with Croma-Pharma officially introduced the latest innovation called PolyPhil at the international event Aesthetic Medical Updates & Scientific Exhibition (AMUSE) 2026 which took place at ICE BSD, South Tangerang, on Saturday, June 13. This product utilizes the advantages of polynucleotide (PN) extracted from the DNA of freshwater trout to stimulate the natural skin repair process.

This step is a breath of fresh air for those undergoing clinical treatments and want a natural and safe end result. The use of trout DNA is expected to boost skin cell performance without changing the original character of a person's face.

This European innovation relies on Polynucleotide Highly Purified Technology (PN-HPT), a high-level purification system that actively works to support the work of fibroblast cells, triggering the production of collagen and elastin, locking hydration, and accelerating the recovery of damaged skin tissue.

In the world of modern dermatology, polynucleotide-based treatments act as a dual strategy for skin rejuvenation and early aging prevention. This formula effectively addresses a variety of aesthetic complaints, ranging from disguising fine wrinkles, improving the texture of rough skin, fading acne scars, to treating sensitive areas such as eye bags.

Interestingly, the flexibility of this technology is not limited to the facial area only. This fish DNA-based formula can also be applied to nourish the scalp to stimulate hair growth. On the other hand, aesthetic doctors often use it as a skin preparation or preparation step before patients undergo other medical procedures, such as filler injections, botox, chemical peeling, and laser therapy so that the results are more optimal.

To accommodate different personal needs, this product is launched in four special variants. The first variant focuses entirely on skin quality and general skin rejuvenation. Then the second combines the goodness of polynucleotides with hyaluronic acid to provide extra moisture as well as a prima regeneration effect.

Furthermore, there are variants designed with a special soft formula for thin eye areas. Finally, there is a variant that is allocated specifically for programs to nourish hair and maintain scalp health.

Inneke Huang as General Manager of GEA Aesthetic said that the presence of this product in the cosmetics market in the country was based on a strong commitment to presenting a scientifically valid medical treatment option and prioritizing patient safety factors.

"Bringing PolyPhil to Indonesia is part of our commitment to continue to bring aesthetic treatment innovations based on science, safety, and natural results. This product is supported by more than 20 years of clinical use experience in Europe, more than 80 peer-reviewed publications, and PN-HPT technology which produces polynucleotides with high purity and consistent quality. We believe that the presence of this product can add to the choice of regenerative aesthetics therapy for doctors and patients in Indonesia," said Inneke.

This launch is also equipped with a scientific discussion forum that invites leading medical aesthetics practitioners from home and abroad. One of the international experts who shared his views was Dr. med. Dr. med. univ. Konstantin Frank, M.D., an expert from Munich, Germany.

In his presentation, Dr. Frank highlighted the crucial aspects behind the effectiveness of regenerative therapy. According to him, the quality and safety level of polynucleotide compounds depend heavily on where the raw materials are taken from and how the purification process is carried out in the laboratory.

He explained, PolyPhil took DNA samples from freshwater trout that were cultivated in a super-tight and controlled farm environment in mainland Europe. The premium raw materials are then processed using PN-HPT technology, resulting in high purity standards and consistent products that are well maintained.

On the same occasion, plastic surgery specialist dr. Ide Bagoes Insani, Sp.BP-RE., shared his experience collaborating with brand holders. He assessed that this technology has great potential to lead the aesthetic medicine market in Indonesia because it is relevant to the new awareness of the community who are increasingly smart in choosing sustainable treatments.

Despite offering a myriad of benefits and supported by solid scientific studies, experts still remind the public to be wise. Every clinical aesthetic action must be preceded by an in-depth consultation session with a licensed and competent doctor or medical personnel in his field. This step is crucial so that the type of variant and dose of treatment can be precisely adjusted to the characteristics of the skin and the personal target of each individual.