Through Educational Games, Nussa and Rarra Ask Children to Get Used to Sorting Garbage from Home

Illustration of waste sorting education. (doc. Visinema)

JAKARTA - Waste is not only a matter of cleanliness, but can also be a means of learning for children to get to know responsibility and concern for the environment from an early age.

Through simple habits such as sorting garbage at home, children can of course understand that taking care of the earth can start with small actions that are done every day.

To help introduce this habit in a fun way, the animated characters Nussa and Rarra are present to invite children to learn to sort waste in the Jakarta Future Festival (JFF) for Kids 2026 which took place last weekend.

This activity is part of efforts to support the implementation of DKI Jakarta Governor's Instruction Number 5 of 2026 which has been in effect since May 10, 2026. Through various interactive activities, children are invited to recognize the difference between organic, inorganic, and recyclable waste as well as understand the importance of waste management from home.

The enthusiasm of the participants was visible throughout the activity. Children not only received explanations about the types of waste, but also had the opportunity to practice sorting waste directly through educational games designed for their age.

Since its debut in 2018, Nussa and Rarra are known as characters close to Indonesian family life. Various stories presented raise everyday values such as responsibility, concern, and good habits that are easy for children to understand. It is this closeness that makes the message about the importance of maintaining the environment can be conveyed more effectively.

The Pilah Sampah Bersama Nussa activity is designed to show that maintaining the environment can start with a simple step. In this activity, participants are introduced to three categories of waste that are the basis for sorting from home, namely organic waste, inorganic waste, and recycling.

Through hands-on practice, children learn to recognize the differences between each type of waste in a fun and easy-to-understand way.

This approach also strengthens the understanding that waste sorting needs to start at the source, namely households. When children understand where the garbage should be thrown away and why sorting is important, they not only know the rules, but also begin to build habits that can be applied in daily life with the family.

Jakarta's waste sorting policy was born out of a real need. The increasingly limited capacity of the Bantar Gebang Waste Treatment Plant (TPST) must face the capital's waste volume, which continues to increase year by year.

For parents, this new habit needs to be instilled from an early age. Children who are accustomed to sorting garbage not only learn to follow the rules, but also build awareness to maintain the environment as part of daily life.

"Nussa and Rarra have long been part of Indonesian family life. Close characters can be a much more effective bridge to convey important messages to children, including about the environment. What we saw at JFF strengthened that belief, children don't feel they are being taught, they feel they are playing with friends," said Anggia Kharisma, Chief of Content Officer Visinema Studios.

One of the things that makes this program effective is the approach of learning through direct experience. In addition to getting materials about types of waste, participants are also given the opportunity to practice sorting independently. Parents who accompany also receive the same education so that learning can continue at home.

Through the various stories presented, Nussa and Rarra continue to invite children to understand the importance of maintaining the environment as part of good daily habits. This waste sorting program is one way for children to practice the values they have seen in various Nussa and Rarra content.

"If from childhood the child is accustomed to sorting garbage, that is the value they will carry for life. And if the process is fun, especially if Nussa and Rarra are accompanying, it is likely that they will remember, and want to do it again at home," said Herry B. Salim, CEO of Visinema Studios.

As the waste sorting policy for all residents of Jakarta is in effect, educating children is an important step to build a sustainable environmental care culture. Through an approach close to the world of children, Nussa and Rarra show that big changes can start with small habits at home.