JAKARTA - South Korea is still an extraordinary magnet for the Indonesian people. However, what happens if 800 people are selected to be sent at once to enjoy the luxury of the Gingseng State? Not an ordinary tourist group, hundreds of people from various regions on the island of Java have just completed an exclusive trip titled "Bintang Rucika" at the end of April 2026.

The journey, which lasted for a week, from April 21 to 27, was in the spotlight because of its massive scale but still prioritizes the prestigious side. Not only visiting iconic destinations, the entourage was treated like VIP guests as a form of appreciation for their loyalty and hard work so far.

The culmination of this journey was held at the Grand InterContinental Seoul Parnas, one of the most luxurious five-star hotels in the Gangnam area, Seoul. There, an awards night was held with a warm but elegant atmosphere.

Nicholas Widjaja, the figure behind this initiative, said that this moment is a form of celebration for the trust that has been established for decades. Carrying the theme 'Flowing in Harmony', he emphasized the importance of synergy and a common vision to face future challenges.

"Tonight is the point where all those streams meet. You are all part of a big family," he said.

Not only about gossip, this journey also includes an educational mission for its participants. Edy Yunus, Chief Commercial Sales Retail Rucika, reminded that the achievement at the "Star" level today is only a new starting point.

He encouraged these business actors to continue to dare to scale-up in order to remain market leaders in their respective regions.

In line with this, Reynard Natamihardja, representative of the Corporate Marketing Division, added that this ecosystem is designed to provide protection and certainty of long-term growth for its members.

In addition to appreciation abroad, participants are also equipped with various supporting facilities such as financial seminars to educational visits to industrial centers.

During his stay in Seoul, the group was invited to explore the blend of traditional culture and Korean modernity that is going global. From visiting historical sites to experiencing urban lifestyles that are trending in pop culture today.

This step emphasizes that the relationship between solution providers and their partners has now transformed into an exclusive community. In the future, similar programs are expected to embrace more business actors to "class up" and join a more robust and adaptive ecosystem.

For the participants, the trip to Seoul this time was not just about a stamp in the passport, but a symbol of shared success celebrated in style on the international stage.


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