JAKARTA - Responding to the needs of modern people who want their homes to stay clean without having to spend a lot of time cleaning, REIWA officially introduces the latest product in the household equipment category, namely the REIWA Stick Vacuum Cleaner VS-2501.
The presence of this product is in line with the trend of quick daily cleaning, where the activity of cleaning the house is practically done every day to maintain the cleanliness of the floor and living areas in between the weekly deep cleaning schedule.
Changes in people's lifestyles make the need for lightweight, flexible, and easy-to-use cleaning devices increasingly increasing. Various daily problems such as children's food crumbs, dust in the corners of the room, hair loss, to pet hair are the reason why home hygiene needs to be maintained regularly.
However, conventional vacuum cleaners with cables are still considered less practical for daily use due to their large size and relatively heavy weight. Seeing this condition, REIWA presents a Stick Vacuum Cleaner with the concept of "Clean Without Ribet" which is designed to make it easier to clean the house every day.
REIWA Indonesia's National Sales Manager, Iskandar Yap, said that this device is equipped with various technologies to support a fast and effective cleaning process.
"REIWA Stick Vacuum Cleaner is a solution for Clean Without Ribet with a strong MaxSuction 32.0 (32 kPa) suction power, equipped with UV Bed Cleaner to eradicate germs and mites, and EdgeMaster Technology that can reach difficult corners. With a lightweight and flexible wireless design, REIWA makes cleaning activities faster, practical, and fun for the daily cleaning needs of modern society," he said, through an official statement, Saturday, May 30.
One of the main advantages of this device lies in the MaxSuction technology which produces suction power of up to 32 kPa. This technology allows dust and dirt to be lifted optimally in just one sweep, so that the time to clean the house can be shortened.
To support long-term use, REIWA also equips this device with a battery that can last more than 60 minutes in a power-saving mode. Users can monitor operational conditions through the LED screen attached to the handle.
Another advantage is the presence of the Standing Dock Charging Station, a self-contained charging station that not only charges the battery automatically when the device is stored, but also serves as a storage place for accessories to keep them neat and not easily scattered.
Not only focusing on floor cleanliness, REIWA also presents the UV Bed Cleaner feature which is designed to clean mattresses and pillows. This ultraviolet light technology helps reduce the presence of germs and mites that stick to the fabric surface, thus supporting a more comfortable sleep for the family.
In terms of ease of use, this device is equipped with a Flexible Bend Joint that allows users to reach areas under furniture without having to bend. In addition, EdgeMaster technology and a double brush help clean narrow corner areas more optimally without damaging the floor surface.
REIWA also has a COB Green Light feature that highlights fine dust in areas with minimal lighting so that the cleaning process can be carried out more thoroughly.
REIWA Stick Vacuum Cleaner VS-2501STBZ is being marketed exclusively through REIWA's official marketplace on May 25-28, 2026. During the launch period, this product is offered at a promo price of IDR 2,499,000 from the normal price of IDR 4,999,000.
Consumers who make purchases during the promotion period also have the opportunity to get a Cleaning Kit and Roller Brush bonus worth Rp500,000 as long as supplies are still available.
In addition to the online launch which was also enlivened through a TikTok Live Shopping session, the public can also try this product directly at the exhibition which will take place at Cibinong City Mall from May 25 to June 7, 2026. There, visitors can see firsthand the various innovations in household appliances offered by REIWA.
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