JAKARTA - The trend of modest fashion in Indonesia continues to show significant development in recent years.
Not only being part of the Muslim dress style, modest wear is now evolving into a modern fashion identity that is sought after by various circles, ranging from young mothers to urban working women.
The combination of stylish, comfortable designs, and flexibility for daily activities makes the local modest fashion industry more competitive and widely noticed, both in the domestic and international markets.
Seeing this growth, GlamLocal also took part in supporting the development of the modest wear industry by presenting dozens of local brands at the Indonesia Women Fest 2026 event which took place at the Indonesia Convention Exhibition (ICE) BSD, Tangerang, on May 29-31, 2026.
A total of 65 local brands participated in this exhibition by displaying a variety of selected fashion collections that target the needs of modern women. The official event was opened through an opening ceremony attended by Tina Astari, wife of Deputy Minister Maman Abdurrahman.
In her remarks, Tina Astari expressed her appreciation for the collaboration between Indonesia Women Fest and GlamLocal which was considered able to provide a space for women's empowerment through the UMKM sector and the creative industry.
According to him, the spirit of women supporting women carried out in the festival is proof that Indonesian women are now increasingly brave to work, build businesses, and be economically independent.
"The theme of the Indonesia Women Festival is very inspiring because it shows how women are not only seen in a domestic role, but also as figures who are able to dream, develop, and create business opportunities. Many female MSMEs here are real examples that Indonesian women have great potential to continue to move forward," said Tina Astari in her statement.
He also highlighted the importance of synergy between creative industry players and the government to strengthen the competitiveness of local products so that they can compete in a wider market.
"I appreciate all the organizers and related parties who have presented a platform like this. Hopefully this activity can help MSMEs to increase sales while expanding their business development," he added.
In the Indonesia Women Fest 2026 event, GlamLocal is trusted to manage the fashion area which runs side by side with the beauty and wellness sector.
Coordinator and initiator of GlamLocal, Rizky Azhar, said that this exhibition is a strategic momentum because most of the brands that are part of the GlamLocal management are led by women entrepreneurs or womenpreneurs.
He explained that the curation of this year's products is adjusted to the character of the BSD community, which is dominated by young mothers and active workers in the Jakarta area and its surroundings.
"We present a selection of work and dailywear with materials that are comfortable to use in hot weather such as cotton, Japanese cotton, tencel, to semi wool. The focus remains on comfort without reducing the stylish element," explained Rizky Azhar or who is familiarly called Kiky.
According to Kiky, the trend of modest fashion after Eid is also influenced by the presence of bright polka dot motifs, outerwear with a playful feel such as butter tone, to multifunctional outfits that are suitable for formal and semi-formal events.
During the event, visitors can also enjoy various attractive promos from GlamLocal tenants, including midyear sale discounts of up to 70 percent.
Several brands that also enliven the event include Yeppuoutfit, TGIF Project, Restu Anggraini, Myminols, Wear Label, Callanda Hijab, I Like This Shop, and Brand Elita with various exclusive bundling offers that are only available during the event.
In addition, GlamLocal also presents a number of special programs such as free entry from 10.00 to 21.00 WIB, a limited edition Jumbo Tote Bag for transactions of at least IDR 1 million, to a flash sale session for all tenants with discounts of up to 50 percent on 30-31 May 2026 at 16.00-18.00 WIB.
Through this collaboration, GlamLocal hopes to help accelerate the growth of local MSMEs while strengthening the position of the Indonesian modest fashion industry in the midst of increasingly dynamic market competition.
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