JAKARTA - Buttonscarves introduces the Haramain 2 Series, a collection full of meaning inspired by the majesty, serenity, and deep longing for the Holy Land. Officially launched on May 20, this collection comes ahead of the Iduladha moment as a reflection of faith, memories, and desires that always live in the hearts of Muslims to visit and return to the holiest place.
The name Haramain comes from Al Haramain, which refers to the two holy lands, namely the Al Haram Mosque in Mecca and the Prophet's Mosque in Medina. For Muslims around the world, Haramain is not just a travel destination, but part of a lifelong dream, a spiritual journey, and an experience that leaves a deep impression.
The beauty of its architecture, the tranquility of worship, the sense of closeness to the Creator, and the peace that is felt in every corner of the Holy Land are memories that continue to be missed, even after one returns home.
Several years after presenting the Haramain Series for the first time, Buttonscarves is once again raising this theme that is so close to the hearts of many people through a new interpretation that is more mature and relevant. Haramain 2 Series captures the feeling of longing for a place that is full of meaning, a place where beauty is felt in every detail, tranquility is present in every moment, and every prayer becomes part of an unforgettable memory.
This collection features motifs inspired by the beautiful ornaments found in the Al Haram Mosque, then translated into timeless patterns with thoughtful details and craftsmanship. Through its design, the Haramain 2 Series combines visual power and depth of meaning, presenting a collection that is elegant, personal, and close to women who carry the longing for the Holy Land in their hearts.
Available in 12 elegant colors, the Haramain 2 Series is designed to provide a versatile choice with a refined and timeless look. This scarf collection is available in several variants in selected markets, namely Voile Square 110 x 110 cm in Indonesia and Malaysia, Voile XL 135 x 135 cm only in Indonesia, Satin Square 110 x 110 cm only in Malaysia, and Jacquard Voile 110 x 110 cm only in Singapore.
Complementing the scarf collection, Buttonscarves also presents the Haramain 2 Prayer Robe in five elegant color choices designed to provide comfort and beauty in moments of worship.
Launched in a meaningful season leading up to Eid al-Adha, the Haramain 2 Series reinforces Buttonscarves' approach to presenting collections that not only follow the moment, but also bring stories, values, and emotional closeness to their communities. This collection speaks of memories, sincerity in worship, and longing for the Holy Land, while affirming Buttonscarves' commitment to creating culturally relevant products, narrative-rich, and made with attention to detail.
"Through the Haramain 2 Series, we want to bring back the feelings that many people feel after visiting the Holy Land, namely peace, beauty, and longing to return. Haramain is not only a place that is dreamed of visiting, but also a place that lives in the heart. This collection is our way of translating these feelings into pieces that can be worn and stored with meaning, especially in special moments like Iduladha," said Linda Anggrea, CEO of Buttonscarves.
Through the Haramain 2 Series, Buttonscarves continues to bring meaningful inspiration into a collection that speaks beyond design, celebrating the beauty of faith, memories, and the ever-living bond between Muslims and the Holy Land.
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