Indonesian Tropical Lemon Flavored Drink Starts to Be Popular in Australia

Illustration of lemon-flavored fresh drink. (Freepik)

JAKARTA - The freshness of drinks with a tropical taste is now increasingly in demand. Not only in Indonesia, the preference for light-character drinks with fruit flavors is also growing in various countries, including Australia.

This opportunity was also seized by PT Multi Bintang Indonesia Tbk to officially start exporting BINTANG Radler to Australia in 2026. This step is a continuation of a limited market test that has been carried out since December 2025 and has received a positive response from local consumers.

The presence of BINTANG Radler in Australia is a new color in the journey of the BINTANG brand in the international market. If previously exports were dominated by BINTANG Pilsener, now variants with a fresh lemon flavor character are beginning to be introduced to answer the lifestyle of modern people who are looking for lighter and refreshing beverage options.

President Director of PT Multi Bintang Indonesia Tbk, Roland Bala said, this export is an important step in the development of the company's portfolio at the global level.

"The export of BINTANG Radler reflects the evolution of our portfolio, which has been dominated by BINTANG Pilsener to become more diverse. This is part of our ambition to bring more BINTANG variants to the global market," said Roland Bala at Jl. Daan Mogot, Poris Gaga, Batuceper, Tangerang on Tuesday, May 19, 2026.

According to Roland, Australia has a fairly strong emotional relationship with the BINTANG brand, especially for people who have visited Indonesia. The presence of BINTANG Radler is expected to bring back the experience of enjoying the tropical atmosphere typical of Indonesia.

"In Australia, the BINTANG brand has its own closeness with consumers who have visited Indonesia. Now we want to make sure that they can easily enjoy the freshness of BINTANG in their own country," he added.

In the midst of busy activities, simple moments such as eating together or gathering with friends are part of a lifestyle that is increasingly appreciated. The fresh lemon taste character makes this drink a suitable choice to accompany various relaxed atmospheres.

In Australia itself, the trend of fruit-flavored soft drinks shows positive growth. This makes the presence of the drink considered relevant to consumer preferences that are increasingly open to new tastes, especially the tropical touch that is synonymous with the holiday atmosphere.

BINTANG's Marketing Manager, Gaby Inkiriwang, said that this drink with a tropical lemon flavor carries a typical Indonesian character that is easily accepted by various circles.

"We present a fresh lemon taste with a typical Indonesian tropical touch. We see this as relevant to the lifestyle of modern people, including in Australia, who enjoy moments of togetherness with a choice of light and refreshing drinks," said Gaby Inkiriwang.

As part of the market expansion, the drink is now available at hundreds of Liquorland outlets in Australia. Distribution will also be expanded nationally through Dan Murphy's and BWS from August 2026.

This step also emphasizes Multi Bintang Indonesia's ambition to bring more Indonesian flavors to the global stage. After previously BINTANG Pilsener was present in the Netherlands since 2013 and the United States since 2019, now the drink is a new chapter in introducing the freshness of Indonesia more broadly.