JAKARTA - Indonesian comedy horror film Ghost in the Cell is a
which is in Thailand with a Thai dub version since May 7, 2026 as part of an international distribution strategy to expand its audience reach in Southeast Asia.
Come and See Pictures producer Tia Hasibuan said that the use of dubbing was done to suit the habits of the film market in the country which is more familiar with local language films.
"It just so happens that Thailand is the same as Cambodia, it's like they're used to it. Their films are indeed many that are dubbed into their languages," said Tia Hasibuan in Jakarta, Saturday, as quoted by Antara.
He explained that the process of filling the voice was entirely handled by the local distributor in Thailand.
This step is considered effective to increase audience acceptance and expand access to Indonesian films in the international market.
"However, not all countries will be dubbed," said Tia.
According to Tia, different strategies are applied by film distributors in other countries such as Singapore, Malaysia, and Vietnam which still use the original audio of the Indonesian-language film with additional translated text.
The film "Ghost in the Cell" previously recorded 3.2 million viewers in Indonesian cinemas.
This achievement is an important capital for the production house to expand distribution to the global market.
Come and See Pictures is targeting the film to be screened in 86 countries gradually until the end of 2026.
In addition to Thailand, the film is also scheduled to be released in Taiwan in June.
The international distribution is part of efforts to strengthen the penetration of Indonesian films in the global market, as well as introducing the works of national filmmakers and artists to a global audience through an approach that is tailored to the characteristics of audiences in each country.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
