JAKARTA - Parenting patterns are now evolving as parents become increasingly aware of the importance of a holistic approach to supporting children's growth and development.
Not only focusing on meeting basic needs, many parents have begun to pay attention to emotional, social, creativity, and quality of interaction with children in everyday life.
One of the approaches that is now increasingly being implemented is play-based learning or learning through play. Playing activities are no longer seen as mere entertainment for children, but also an important means to help cognitive, motor, emotional development, as well as strengthen the bonding between parents and children.
UNICEF said that simple interactions such as playing with parents have an important role in supporting children's overall development, including social and emotional skills.
Meanwhile, research from the Harvard Center on the Developing Child shows that active play activities with parents can help build children's brain connections, improve thinking, focus, memory, and self-control from an early age.
Seeing this parenting trend, various platforms for the needs of mothers and children have begun to present a more integrated approach, not only through products, but also interactive experiences that support the process of learning and exploration of children.
One of them is realized through collaboration between the Lilla mom & baby platform and the educational toy brand Mideer which presents an event entitled The Ultimate Playground for Moms & Lil' Ones on May 6-10, 2026 at Kota Kasablanka Mall, South Jakarta.
"The Ultimate Playground for Moms & Lil' Ones" 6-10 May 2026 at Food Society, Ground Floor, Mall Kota Kasablanka, South Jakarta. (doc. Lilla)
Lilla's CEO, Chrisanti Indiana, said that parents' needs continue to evolve at every stage of motherhood so that the approach presented also needs to be more relevant and comprehensive.
"Playing with children is not only about fun activities, but also an important moment to learn and build closeness. Through this event, we want to provide experiences that support moments of playing, learning, and togetherness between parents and children," said Chrisanti.
The event presents an interactive play area and creative exploration designed to support children's development through an approach to art, creativity, and learning. Various activities such as interactive play zones, art exploration, to family activities are presented to provide a more enjoyable learning experience for children.
In addition to the play area, there is also a shopping area that presents various needs of mothers and children from a number of curated brands. This concept is designed to combine the experience of shopping, play, and learning in one space that is more interactive for families.
Through this approach, modern parenting is increasingly placing the quality of interaction and shared experiences with children as an important part of supporting their overall growth and development.
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