JAKARTA - Chinese dramas (Dracin) have become increasingly popular among Indonesian people in the past year. Practical access via mobile phones, aesthetic visuals, and many episodes that end quickly, are factors that make them popular in the fast-paced digital era.
The phenomenon was tried to be responded to by Lugu Group, which had just launched cine.id and a micro drama titled "Dukun Tampan Penjaga Hati" as the first original work.
Cine.id is a digital entertainment platform - under the auspices of Lugu Software - that presents various entertainment experiences, ranging from films, series, short videos, children's world content, to original micro dramas.
"Currently we have started to expand into the world of production and entertainment, so creating this digital platform itself is one of the concrete steps we are taking," said Hendri Lukito as Chairman of Lugu Group, when met in Kuningan, South Jakarta, Thursday, April 30.
In addition, the development of "Dukun Tampan Penjaga Hati", added Hendri, is an effort to support talents in Indonesia, including local filmmakers.
"If we look now, there are a lot of friends who like micro dramas, but most of them are still from outside (the country). So, we really want to make a micro drama that is very Indonesian," he added.
The micro drama directed by Natanel Suhandy tells the story of Kirana (Hyku Bella), a successful career woman, who finds out that her husband is using tricks to manipulate and drain her wealth.
In the midst of her husband's betrayal, Kirana meets Joko (Michael Bastian), a handsome shaman who helps her break the evil power of her husband while reclaiming her life.
Furthermore, "Dukun Tampan Penjaga Hati" is projected as the beginning and opening of another micro drama that will be presented on cine.id.
Lugu Group is also committed to continuing to support the format of vertical short dramas that are interesting and close to people's daily lives through local cultural elements.
"This is a special micro drama project from us, the first and still very few who make a micro drama concept that is really focused on the daily life and diversity of Indonesian culture," concluded Hendri.
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