Marino's Daughter Picks Perfume to Present a Happy Mood

Illustration of Puti Marino's perfume choices. (Instagram/@putrimarino)

JAKARTA - Not a few people choose perfumes based on the character of the aroma that can give a fresh, warm impression, or even bring back certain memories. Not infrequently, one aroma can remind of special moments including a relaxing and fun holiday atmosphere.

For actress Putri Marino, fragrances have a more personal meaning. She sees perfume as a simple way to keep feelings positive in the midst of busyness.

"For me, fragrances are like memories that we can take anywhere. We may not be able to take a vacation every day, but through the scent, we can bring back that feeling," said Princess Marino as Brand Ambassador of Oriflame Perfume in a press release to VOI, recently.

Oriflame through the Eclat line, for example, has just released the Eclat Femme Weekend Riviera EDT and Eclat Homme Weekend Azur EDT variants which carry the character of fresh and light aromas, inspired by the relaxed atmosphere in coastal areas.

Eclat Femme and Homme perfume. (Oriflame doc.

The variant for women emphasizes citrus nuances combined with a soft floral touch, creating a bright and elegant impression. Meanwhile, the male variant presents a blend of fresh scents with a woody touch and a warm feel that gives a more masculine character but still feels relaxed.

"The choice of aroma from the Eclat Femme Weekend Riviera EDT variant, it feels like bringing home the atmosphere of a vacation so even though you're back at work, that happy feeling is still there," explained Putri Marino.

In its development process, this fragrance line involves international perfumers such as Sophie Labbé and Benoist Lapouza, who are known through various works in the global perfume industry. This approach makes each aroma not only present a fragrant impression, but also a more layered character.

Even though it is inspired by the atmosphere of a holiday, a perfume with a concept like this is still designed to be relevant for everyday use. This is in line with the changing preferences of consumers who now see fragrances as part of a lifestyle, not just a complement.

"We want to present a perfume with world-class quality, but still feels approachable. By involving the world's perfumers to be able to present an elegant and refined character, but can still be enjoyed as part of daily routines," said Patricia, Marketing Director of Oriflame Indonesia.