JAKARTA - Enjoying a drink is no longer just about taste, but also about experience, exploration, and how a person connects with the story behind each sip. Today's urban lifestyle shows this shift, where people not only come to try, but also understand, interact, and feel the atmosphere that comes with it.
This trend is increasingly felt in various festivals and social gatherings that combine education, entertainment, and curation of experiences in one space. The concept is also evolving, no longer stuck in one category, but embracing diversity of preferences in a more fluid and inclusive flow.
In this context, the presence of events such as Whisky Live Jakarta 2026 is a real reflection of this change. This festival not only presents a selection of drinks, but also builds an experience ecosystem that unites various categories, ranging from whisky, wine, sake, to other spirits in one integrated platform.
Whisky Live Jakarta 2026 officially presents on April 11-12, 2026 at Park Hyatt Jakarta bringing a new evolution in the organization of spirits festivals in Indonesia. This year, Whisky Live Jakarta is no longer positioned as a whisky exhibition, but has evolved into a cross-category platform that integrates whisky, wine, sake, and various spirits in one curated experience.
As part of the global series of Whisky Live which has been held in various cities around the world such as Paris, London, Manila, and Singapore, the presence in Jakarta continues to show significant developments not only in terms of scale, but also in terms of approaches in presenting experiences that are more relevant to the dynamics of the current industry.
Carrying the theme "Whisky Live for Everyone", the 2026 edition is designed to reach a wider audience spectrum, while opening up a more inclusive space for various preferences.
2026 is an important phase in the journey of Whisky Live Jakarta. Through a strategic collaboration between Wine & Sake Social and Jaddi International, this event presents a new approach that integrates various categories of beverages in one ecosystem.
Visitors not only come to taste, but also to explore moving from one category to another in a seamless experience flow, without rigid boundaries.
"This year we are expanding that perspective through collaboration with Wine & Sake Social from Jaddi International, presenting a more interesting and classy experience, while remaining relevant to the way people enjoy spirits today," said Agung Sentosa, Director of Whisky Live Indonesia, quoted from the official statement.
This approach is in line with the development of consumer preferences that are increasingly open, where exploration is no longer segmented into one category only.
Whisky Live Jakarta 2026 presents more than 70 international and local brands representing various countries and approaches in the world of spirits. The presence of these brands not only enriches the choices, but also forms an ecosystem where each product carries a different story, character, and background. From distilleries with a long heritage to brands with a contemporary approach, they are all present in one curated space.
To further complete the overall experience, Whisky Live Jakarta 2026 also presents The Royal Glasshouse as one of the main venues in the series of events.
The Royal Glasshouse is an elegantly designed venue with a size of 12,916 square feet (about 1,200 square meters), offering flexible space for various types of events.
Consisting of three well-arranged floors, this venue combines indoor and outdoor areas harmoniously, creating a flowing event flow and providing a holistic experience for guests.
Designed to accommodate a variety of event scales, The Royal Glasshouse is capable of accommodating up to 1,400 guests in a theater format, 1,200 guests for a standing reception, and 550 guests in a classroom format. The spacious layout with high ceilings creates an open impression, while abundant natural lighting reinforces the modern character of this venue.
As part of the overall event series, The Royal Glasshouse presents a space that supports social interaction as well as a more curated experience, complementing the layered atmosphere offered by Whisky Live Jakarta 2026.
Direct interaction with international brand ambassadors is one of the important elements, allowing visitors to understand more deeply the process, taste characteristics, and philosophy behind each product.
Whisky Live Jakarta 2026 presents a series of programs designed as a layered experience combining exploration, education, and interaction in one unity.
More than just an event, Whisky Live Jakarta 2026 also serves as a platform that brings together various parties in the industry ranging from global brands, local industry players, to the community.
Through this approach, the event not only presents an experience for visitors, but also encourages the exchange of insights, expands perspectives, and strengthens the spirits ecosystem in Indonesia.
"By presenting various categories in one ecosystem, Whisky Live Jakarta becomes a platform that is more adaptive and relevant to the current global industry direction," said Andrew Soetiono, Technical Adviser of Whisky Live Indonesia.
Through this approach, modern lifestyles increasingly emphasize the quality of experience. Not just what is consumed, but how the moment is felt, learned, and shared.
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