JAKARTA - The Lavergne.id branded bag rental platform revealed that Dior and Chanel are the most frequently sought after bag brands for people to rent before Lebaran.
"The brands that are usually rented are Chanel and Dior because they both have classic bag types and many fans," said Lavergne.id Sales and Marketing team Edha Clarissa when contacted by Antara quoted Friday, March 20.
Clarissa said that most tenants were professionals and were 30 years old. All bags provided by his party are rented at different prices and depend on the type of bag.
The prices offered can range from Rp300 thousand to Rp1.5 million for a single rental. He said that the determination of the price given to consumers depends on the type of brand and the condition of the bag that is desired.
The revenue from renting branded bags, he said, could reach around Rp100 million to Rp150 million before Lebaran arrives.
However, the high public interest in renting branded bags needs to be anticipated by the parties providing rental services. Clarissa said that as a form of anticipation, Lavergne.id conducted screening at the beginning of the consumer data collection process strictly and implemented a deposit system.
This is intended so that branded bags that are rented are not lost or taken away by consumers.
Responding to the phenomenon of renting branded bags, the Indonesian Fashion Designers and Entrepreneurs Association (APPMI) Jakarta said the habit of renting luxury bags before Lebaran is a form of adaptation of the community to the implementation of a smart lifestyle.
"We see this as a form of smart lifestyle adaptation. Consumers are now more critical and consider value for money," said APPMI Jakarta Chairman Dana Duriyatna.
Dana assessed that people are starting to consider the utility value of the products they use.
Instead of buying expensive items that may only be worn once or twice during social gatherings, they choose to rent so that they can still look great at a more manageable cost.
He highlighted that this shows the maturity of consumers in managing the budget without sacrificing appearance.
According to him, the most sought-after luxury bags are top local designer brands and well-known international brands that are already familiar in the public's ears.
On the other hand, this phenomenon can be used as a solution to reduce waste and a way to realize sustainable fashion.
Because this concept of renting is in line with the principle of circular economy. By renting, the life of a product becomes longer because it is used by many people in turn.
This automatically suppresses excess production and helps reduce the pile of clothing waste (landfill) and the impact of microplastics from the mass production process.
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