Shopping Trends Change, Outlet Mall Becomes a New Choice for Consumers

Illustration of shopping at an Outlet Mall. (Freepik)

JAKARTA - The current shopping trend of the community continues to change. Consumers are no longer just looking for cheap prices, but also consider the quality of the product, the authenticity of the goods, and the convenience during shopping.

In addition, the habit of comparing prices and looking for promos is an important part of making a choice, so that shopping places that are able to offer more value tend to be more sought after.

Along with this change, the concept of outlet malls has begun to become one of the alternatives for people who want to get branded products at a more affordable price.

Outlet malls themselves are a shopping center concept that offers original branded products at a more affordable price, because they generally come from the previous season's stock, excess production, or old models, so consumers can still get quality goods at a more economical price compared to regular retail stores.

One of them is The Grand Outlet - East Jakarta Karawang. This one outlet mall has various products from international brands through official stores. A number of brands available include Coach, Kate Spade, Boss, Michael Kors, Calvin Klein, Tommy Hilfiger, Adidas, Nike, New Balance, Puma, to Bath & Body Works and Pandora.

In addition, there are also several local fashion brands such as Buttonscarves, Benang Jarum, and Ivan Gunawan Privé which present with a similar concept.

General Manager of PT Karawang Outlet Mall, Yanti Oktaviani, explained that the concept presented seeks to provide an alternative shopping with added value for visitors.

"We are the largest outlet mall in Indonesia and are designed as a shopping destination that provides more value for every visitor," he said.

Shopping atmosphere at The Grand Outlet - East Jakarta Karawang.

He added that various programs were also presented to complement the shopping experience, ranging from shopping vouchers to lottery programs that are held periodically.

In addition, there is also a shopping program held on certain weekends each month, where visitors can get additional discounts from participating tenants.

During the Ramadan period and before Lebaran, the management also presents thematic activities in the form of a culinary festival which takes place for a limited time. This activity provides visitors with the option to enjoy food while shopping or gathering with family.

In terms of facilities, this shopping center is equipped with various supporting facilities such as a mosque, children's play area, lounge, and spacious parking area. Additional services such as stroller and wheelchair rentals are also available to support visitor comfort.

Access to this location is relatively easy to reach, both by private vehicle and public transportation. It is not far from the main toll access, and is connected to transportation modes such as the fast train that stops at Karawang Station. Visitors can also continue their journey using the shuttle service provided.

The concept of outlet malls like this can be an option for people who want to shop for branded products at more competitive prices, while also getting a more comfortable shopping experience.