More than Just Fragrant, Aroma Now Reflects Personality

SoKlin Eau De Parfum Launch Press Conference (Photo: VOI/Adelia)

JAKARTA - In the midst of an increasingly dynamic life, perfume is no longer just a complement. Perfume has become part of identity and a way to leave an impression, even before someone speaks. Now it's not just the body that is given a scent, but also everyday clothes.

In the press conference for the launch of SoKlin Eau De Parfum, Karina Mandala, a World Class Perfume Expert, discussed the world of perfume. Starting from pronunciation to the creative process. He emphasized that there are still many who call Eau de Parfum wrong.

"In French, the pronunciation is Eau de Parfum. So it's read 'o de', not 'ayu'. It's important that we don't get it wrong," explained Karina, when met at the Kota Kasablanka Mall, South Jakarta on Friday, February 27, 2026.

According to him, the correct pronunciation is a form of appreciation for the long tradition of perfume from France.

Karina said that perfume inspiration can come from anywhere. One of them was when she visited Grasse in southern France, which is known as the perfume center of the world.

"This rose perfume is inspired by my journey after graduating from school in France. At that time I had the opportunity to visit Southern France, specifically Grasse," he said.

"May presents a very pleasant atmosphere, the air is not too hot, but also not cold. The warmth of the sun feels soft on the skin, combined with the freshness of the air that makes the moment so memorable," he added.

The atmosphere of spring was then translated into a scent with a combination of cold and warm touches. For him, perfume is an interpretation of emotions and memories. Regarding world-class standards, Karina emphasizes the quality of materials and strict selection.

"By using quality materials, we also ensure that the density level is really up to standard. If it does not meet the criteria that have been set, we will immediately reject it and will not continue to the production stage," he said.

Behind the meaning of perfume, there is serious research, endurance tests, and quality control. Trends in Indonesia are also changing. Consumers now like more complex floral scents.

"Now the aroma is more complex. Before it was just a regular floral fragrance, but now it has to have a diverse layer of aroma, feel more premium, and exude an elegant impression," explained Karina.

Karina said that perfume was also part of her routine. "I often go out of the house, I feel something is missing. I have to touch it up, so that it smells again," he added.

This was also observed by Joanna Elizabeth Samuel, Marketing Manager for Fabric Care from the WINGS Group. According to him, consumers are now looking for products that are practical and have added value.

"Consumers choose what is practical, but there must also be added value. The smell also wants to be cool, like wearing perfume, still elegant," explained Joanna.

Now the need for perfume is not only on the body, but also on clothes. Responding to this trend, SoKlin presents SoKlin Eau De Parfum, a concentrated perfume detergent with a touch of world-class luxury perfume.

Using perfume lock technology and perfume capsules, the fragrance is claimed to last up to 33 days. Available in the form of powder detergent, liquid detergent, and SoKlin Rapika Eau De Parfum. There is also an innovation Color Powder Innovation, a colored powder technology that helps lock the aroma longer in fabric fibers.

This development shows that perfume has evolved into a part of the modern lifestyle, namely elegant, personal, and leaves an unforgettable impression.